Archive for February, 2009
The Undermined Power Of Facebook
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The Undermined Power Of Facebook
A lot of people undermine the power of Facebook as a marketing tool and relate to it as nothing but a time wasting exercise. It might be true of people who use it for tracing high school classmates or for playing brainless video games. But what about authors who use it to host virtual release parties? What about the non-governmental organizations that are raising massive donations for charitable causes using the same medium? It just goes on to affirm the old dictum– it is what you make of it.
The easiest way to make a Facebook profile work for you is by linking it back to your main website, online store, or wherever it is from where you desire to promote your product from. But there are other ways as well.
- A fan page is a page that can be created by anyone to admire absolutely anything that he feels is very arresting. It is a method of getting feed backs from other enthusiasts or non-enthusiasts regarding that particular subject. So you can simply start your own fan page. Book authors do it all the time to promote a novel they liked or their own novel and invite opinions of other people. In case you own a business worth promoting, just follow in their footsteps. Import your blog with the Notes’ application and keep your fan page updated.
- Use the ‘GROUPS’ APPLICATION ON THE Facebook and make a group of interested and like minded visitors. This can also help in marketing your brand as you can promote yourself as an authority on the product that you are selling. Say you are in charge of a restaurant and project yourself as a gourmet and a food critic by hobby. You can then advice your visitors on which restaurant to check out for a particular cuisine and the details of new food joints that might have opened in your city. This way you can build up your reliability with the interactive functionality that this application offers.
- The bulletin application of the Facebook has an important application. It serves as an instant message board for all kinds of important announcements that you may need to make regarding a new product or a sale, or a new movie; which otherwise you probably had to let people know by calling them individually. It is also extremely helpful in connecting with your customers. Just post the details of all points of sale and the relevant URLs and see the increase in click-through traffic.
Facebook is increasingly being hailed all around the world as an innovative and effective avenue for business marketing. So don’t let your business lag behind due to some irrational and baseless fears regarding the efficacy of the internet.
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Social Media Optimization Systems
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Social Media Optimization Systems
SMO or social media optimization is a system in which by using the attributes of search engine optimizations your web site is optimized amongst the most happening online communities. This can either be done by strewing links all across the community website to facilitate backlinking or by strengthening the interaction podium by writing numerous blogs and constantly updating their content. This will serve to recreate interest in your blogs amongst your regular visitors and have them coming back for more; though with additional company. This therefore is a more effective method of drawing traffic to your website.
So by now it is clear that if you have to popularize your brand you need to popularize your website. The guidelines below will simply help you a little in that endeavor.
Join a social media platform, for example—Digg, Delicious, twitter, facebook or Technorati. Besides the obvious advantage that your website will be looked up as a very ‘in-thing’ it will also improve the ranking and stature of your page in the tech community.
Tag your article in the correct way to increase visibility. Don’t be stupid enough, to tag an article as Acne when it deals with the more specific issue of acne scars. Make your voice heard and opinion counted, by the tactful use of tagging.
Focus on quantity as much as you would on quality. Keep on adding articles and white pages so that you give your visitors more than enough to chew on. If you do not update your website regularly they will soon lose interest to visit your site in the long run. This tactic therefore assists in adding to the linkability of your website.
The most significant requirement is to provide for methods that simplify ‘tagging’ and ‘bookmarking’ for your customers. This can be done if you provide easy quick buttons or ‘add to del.icio.us’. Allow for tag lists and notes for links to cumulate visibility.
Reward the incoming links as a sort of inducement to make them come back for more. This will not only bring in the existing customers but also pull in more traffic, who would want to get rewarded as well.
Offer downloadable files from your website in the forms of downloadable pdf. files ,audio and video files and make them available to your customer either for free or at a negligible cost. An additional propaganda mechanism can be by sending their copies to various other websites.
Social media optimization has immense potential of escalating the ranking of your website to great heights. Let us now move over to the other technique of social media marketing.
So I hope by now you’re convinced of the power of social media marketing and also what’s it and how it works. If you’re determined to make it big this 2009, you must make full use of social media optimization. Indeed there are several social network sites only but in the next posts, I’ll discuss top 7 social media namely – Facebook, Youtube, Twitter, Myspace, linkedin, Squidoo, podcasts and how you can use each of these and generate more traffic to your business.
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Social Networking Protocols To Follow
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Social Networking Protocols To Follow
- Something that is critically important when networking with other people is to stand out in the crowd owing to your personal signature style. You need to be beautifully etched in the memory of these people so that they instantly recognize you, when you get back to them for follow up. And how are you going to be that memorable experience to them? By trying to sell your product to them? They will resent ever meeting you, forget about remembering you. Always be an inspirational figure whom these people can fondly recollect and tell their friends and relatives about. Always try to help them in whatever ways you can.
- Don’t project yourself as an insensitive sales person on these networking portals. That includes not posting backlinks to your product, either on your Blog or on Twitter. Your sole aim should be to apprise the visitors of the attributes of your brand, nothing else.
- Be engaging. Again like real world interactions, people will despise your company if you fail to excite their attention. Be versatile. Express your views on matters of current significance that is shaping the world that we live in. If you have to be a bit controversial for this, don’t mind being so, as a bit of contention only peps up the reader’s interest in reading your blog regularly. Interact with the members of your industry or respond to the judgments of other individuals of your local community by offering them your insight on an issue.
- Your blog should offer enough substance for thought to your visitors. The content in your site need not always be genuine, but they should serve one cardinal end–it must offer your customers that what they are in search of. Develop your content by researching on the Internet. There is always an abundance of content on the net; more than you could ever imagine using.
- As it is important in the real life to follow up with a customer after the initial meeting, so it is with online marketing. Be in touch with your customer and keep them updated on the latest postings that you have made on your blog. It will only keep the interest of your customer alive and serve as an additional promotional medium for your product. Remember, the major way of spreading your brand name is by word of mouth. So the more impressed your customer is, the more people they will talk to about you.
Social media is a powerful tool for mass advertising. All you need is the technical awareness of how to use it in the best possible manner.
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