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Internet Marketing Glossary Of Terms Part 4

N to R

This is Part 4 of the Internet Marketing Glossary.  Internet Marketing Terminology explained in plain English. Bookmark this page and return to it as necessary.  Enjoy.

N

Navigate- The act of moving around the Web by clicking on the links that take you from one Web page to another. As you navigate, you move from one server to another without realizing it.

Newbie- Any person who is new to the online world, or a specific forum or chat room. Some people use newbie as a derogatory term, although it does not necessarily have that meaning. At some point, everyone online was a newbie.

Netizen- A combination of the words “citizen” and “Internet.” The term refers to someone who spends a significant amount of time or is an experienced user of the Internet.

Niche and Niche marketing- A niche is a focused and target-able portion of the market. A business that focuses on a niche market is attending to the need for a product or service that is not being addressed by the mainstream market. The niche market narrowly defines a group of potential customers.

One of the advantages of dealing in niche markets is the ability to be one of the only suppliers meeting that need. The key is to find an untapped niche market whose customers are accessible.

Niche marketing is the process of finding and serving one or more small yet profitable markets. Niche marketers design custom-made products or services for the markets that meet specific needs.

Netiquette- This is the code of conduct and unofficial rules that govern all forms of online communication. The word is derived from a combination of “net” and “etiquette.” Understanding the basics of netiquette will go a long way toward getting along with other Internet users and getting help when you need it.

Although there are slightly different rules depending on the newsgroup, forum or mailing list, there are some basic guidelines that are followed everywhere.

Some of the important do’s and don’ts of Netiquette include:

• Think before you post to a group. If what you are going to post will not make a positive contribution to the newsgroup, forum or e-mail list…don’t post it! Use private e-mail for more personal conversations, off the list.

• Re-read and edit your posts and e-mail carefully before sending them. Make sure to check your spelling, grammar and capitalization.

• Don’t send spam or other non-necessary messages.

• Use proper capitalization. Using all caps is considered YELLING online, and all lower case is too casual.

O

Online, offline- The state of being connected to the internet through an ISP, OSP or network is called “online.” “Offline” is the state of being disconnected from the Internet.

Online can be used as an adjective and describes a variety of activities that users can do on the Internet. For example, it is used in the phrases online shopping, online gaming, online search, online store etc.

Opt-in & Permission-based marketing- This is a popular sales approach that is used online to make sure that the customers being contacted are actually interested in the products being sold. This developed out of the distrust and annoyance of spam marketing. The terms “opt-in” and “permission based” are interchangeable.

In permission-based marketing practices, a prospective customer will give his or her consent to receive marketing information (normally through e-mail). Opt-in marketing aims to tailor the messages and communication between the marketer and customer to the customer’s needs. This is often done using the principles of niche marketing.

As opposed to banner advertising, in which the normal flow of Internet use is interrupted by advertisement, permission-based marketing is a subtle, yet effective, form of advertising. Normally, a potential customer will be offered the chance to receive more information via e-mail, or a chance to register for a free site.

P

Page impressions- Also known as page requests or page views. Page impressions refer to the number of times that a web page is requested from a server. This is the preferred method for counting traffic.

Password- A combination of letters and numbers that is needed to login to a computer system, program, website or internet feature (such as e-mail). It is advisable to keep your password secret, and use different passwords for different programs. This keeps unauthorized users from breaking into your personal information and files. Changing passwords from time to time is also recommended.

When you are choosing a password, make sure that is it “cryptic.” This means that it has an ambiguous meaning and cannot be linked to any of your personal information. Using your middle name, street address, children’s names, etc, is not advised. It is also better to use a combination of uppercase and lowercase letters and include numbers in your password.

PDF-This file format is for documents that are viewed and created by Adobe Acrobat Reader, Adobe Capture, Adobe Distiller, Adobe Exchange and Adobe Acrobat Amber plug in. PDF technology has created a standard format for transferring documents on the Internet.

One of the benefits of using PDFs is that it is easily accessible, even by the most new of Internet users. It makes it simple to quickly transfer business documents and other files to large groups of people.

PDF has revolutionized the printing industry in that it is standard for publishers to offer a hard copy version and a PDF version. E-books are commonly delivered in PDF format, which makes them instantly downloadable.

Plugins- A plugin (sometimes spelled plug-in) is a software program that can extend the capabilities of your Internet browser. It can give your browser the ability to play audio files or movie files. Normally, if a website requires a plugin to be viewed properly, there will be a link from the website to a site when you can download the plugin. Some of the most common plugins are Shockwave, Flash, Acrobat, Real Player and Quicktime. Once you download a plugin, the small program will be on your computer to be used by other websites.

PM- Acronym for “private message.” PMs can be received in online chat, IM programs, e-mails, blogs and forums.

Podcast- This term can be used in several different ways, but it normally refers to the publishing of audio or video files to the internet. The files are referred to as “podcasts” or “shows” and are similar to talk radio programs or public access television shows. People who create podcasts are called “podcasters.”

Podcasters can focus their show on any topic, and generally post new shows daily or weekly. The term is a combination of “ipod” and “broadcasting,” although it is not necessary to own an ipod to listen to podcasts. There are many podcast networks that feature a variety of shows.

Post- This is a noun used to describe a message entered onto a message board, shared e-mail list or newsgroup. The message is called a “post” and the act of sharing the message is called “posting.”

PPC advertising- Pay Per Click Advertising, or PPC, is an online advertising payment model in which the payment is based on the number of “clicks” that are generated. PPC can also be called “cost per click.”

As an advertiser, here’s how it works. You bid for certain keywords that are related to the content of your site (the information or products that you offer). When a user searches with these keywords in a search engine, they are shown your listing, as well as others that are bidding on the same keywords. If the user clicks on your listing, you pay the amount that you have bid. The highest bidding advertisers will appear first in the search results, and the subsequent listings are ranked by the amount of their bid.

Bids for keywords can be anything from a few cents to a few dollars per click. Part of managing a PPC advertising campaign well is determining how much needs to be spent per click in order to get a good balance between visibility (your listing showing on the first page of the search results) and the advertising budget.

Starting in 1998, PPC Advertising became a larger part of the online advertising world. Overture (www.overture.com) and Google’s Adwords (http://adwords.google.com) are two of the most popular PPC systems. In these systems, ads appear near the search results under the heading “sponsored links.” PPC is advocated as an ideal short-term solution for driving traffic to a website, since the results can be seen within 24 hours of launching the campaign.

Q

Quarantine- When a virus scanning software finds a virus on your computer, it will quarantine (or isolate) the virus files. Quarantining will prevent the virus from spreading but you will still need to delete the file.

Query- A question or request to find a particular file, Web Site or record. Queries are typed into search engines or databases.

R

Reprint Rights- Permission to print a work that has been previously published. In the online world, buying e-books with reprint rights is one way to profit from information products.

Right click- Clicking the button on the right side of your mouse. On PCs, this opens a drop-down menu that gives you access to shortcut options. On Mac computer, this same drop-down menu can be accessed by clicking and holding down the mouse.

RSS- RSS is the format used for syndicating web content. The acronym stands for Really Simple Syndications, Real-time Simple Syndication or Rich Site Summary. RSS is a technology that allows websites to distribute new content to Internet users, without the user having the revisit the website. In essence, it is equivalent to a daily or weekly newspaper.

RSS Feeds- RSS Feeds are the syndicated information that are sent through RSS technology from websites to Internet users. Users can subscribe to feeds from a variety of websites, and then new information from those websites is sent directly to them through an RSS reader. It is similar to receiving e-mail. An RSS reader acts like an “inbox” for RSS feeds. Instead of having to check multiple websites for updates, the new information is located in one convenient place. The use of RSS feeds has increased as blogging has become more popular.

To begin to collect RSS feeds, you’ll need an RSS reader. Most readers are free and easy to use. Two of the most popular are Google Reader (which is web based, meaning you don’t have to download any software) and SharpReader (which requires that you dowload and install a free software program).

The next step to collecting RSS feeds is to subscribe to the feeds from the main website. When you visit your favorite websites, look for a graphic similar to this:

These types of graphics indicate that the website information is available through the subscription. To subscribe to the feeds, enter the URL of the website into your RSS reader. You can also use your RSS reader to search for subject-related content on the Internet.

The Internet Marketing Glossary Part 1

The Internet Marketing Glossary Part 2

The Internet Marketing Glossary Part 3

The Internet Marketing Glossary Part 4

The Internet Marketing Glossary Part 5