2009 April | Internet Marketing Explained

Archive for April, 2009

Apr

5 Quick Tips To Get Website Traffic Fast!

Posted by: Luca | Comments (8)

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5 Quick Tips To Get Website Traffic Fast!

Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and easy tips to get website traffic fast!

Tip #1 Make sure you’re actually tagging your keywords.

Do you spend a lot of time optimizing your content and then neglect to tag them on your webpage? Tags are where search engines look and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.

There are a number of tag types including,

Title tags. Title tags are quite possibly the most important place to situate your keywords. Here’s what they look like – <title>Primary keyword phrase here. </title>

Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business in less than 90 characters.

Header Tags. Header tags are next in order of importance to search engines. They’re ranked in order of importance and look like this – <h1>Primary and/or Secondary keywords here</h1>

The “1” designates this header as the most important header on the page.

Meta Tags. Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date.

Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.

Tip #2 Add content to your site daily

Content is essential for traffic and a top search engine ranking. Content is what search engine spiders look for and index – without it there’s nothing to index or rank. Give visitors and search engines a reason to visit and index your site. Make a commitment to provide daily, optimized content and your traffic will soar.

Tip #3 Procure valuable and relevant incoming links

The more websites which link to your webpages the more valuable search engines perceive you to be, though not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.

There are different types of links.

A direct link looks like a basic website address, for example, www.yourwebsite.com

A text link occurs when the webpage address is embedded in the text. Readers simply click on the link and are redirected to a new website page.

If the link is to an internal web page, for example an article published on a website, rather than the home page, it is called a “deep link.”

You can encourage linking to your website by:

Adding content to your site.

Submitting to article directories.

Publishing press releases.

Blogging and participating in social networking forums, chat rooms and social networking sites.

Tip #4 Be Social!

Now more than ever before, internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic. Sites like Facebook and Twitter can be powerful tools for generating links and traffic to your site – create a profile and then post comments, links to your site and ideas which generate conversation.

Get involved – many chat rooms and forums are industry specific, find those which cater to your industry, and begin participating. Speak to and connect with a highly targeted audience.

Tip #5 Advertise for more exposure and traffic

Advertising, when handled strategically, can be used to promote your content and products or services. PPC advertising is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Once you’ve honed your PPC ads the return on investment can be phenomenal in terms of traffic and purchases.

For maximum results, create a traffic and SEO strategy. Outline your plan and your goals and then take the necessary action. Take advantage of these five traffic and search engine tips to boost your business.

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Apr

Learning the Twitter Lingo

Posted by: Luca | Comments (0)

Learning the Twitter Lingo

Twitter is the newest social networking tool that everyone is using. It is so popular that it has developed its own language and everything. If you want to use Twitter learn a few of the terms so that you don’t look silly your first time out.

It is just like instant messaging or text messaging. You feel like you’ve stepped into an alternate universe because everyone looks human but they are speaking some sort of gibberish. Well, it is not really gibberish but the Twitter language. You’ll think you are developing a lisp but that’s okay – everyone who uses it has one.

What are the Basics?

To get you started, here are some basic things to know. The site is called Twitter. Some interchange Twitter and Tweeter and that’s a faux pas. A tweeter is something that works with woofers in your car speakers. Now, you can use “tweeter” to refer to someone who uses Twitter if you want to.

The messages that you send are called Tweets. Don’t confuse it with chirps. A bird chirps and even though a bird is the logo, the messages that you chirp out are known as tweets. Each message is 140 characters or shorter.

A person that uses Twitter is a Twitterer. You can say a Twitter user but twitterer is more accepted. Twittering (or tweeting) is the act of sending and receiving tweets and using various aspects of the service.

On Facebook you have friends, but on Twitter you have followers. Yea, it sounds like you are recruiting for a cult, but it distinguishes Twitter from the other social networking media out there these days. You can be followed or have people that you follow.

There are several tools or applications that can be used with Twitter service. All of these will either begin with “Tw”, hence the lisp. For example you have TweetDeck, Twhirl, Twitterfeed, Twitterrati and so on and so on.

Texting, Anyone?

Twitter does use some of the same lingo as text messaging or chat room users. With 140 characters, space is precious. Instead of typing “see you later,” change it to “CUL8R.” so, not only do you need to be familiar with Twitter lingo but text messaging terms help as well.

Follow Suit

Remember the lisp? Many Twitter terms are recycled terms with a Tw- prefix. For instance, “twalking” is someone who twitters (by text) while they are walking. “Twaffic” is twitter traffic. You get the idea.

For a more comprehensive list of Twitter lingo go to http://twittonary.com for more. This Twitter dictionary includes text messaging abbreviations, Twitter lingo and names for Twitter tools. Keep this handy and you’ll always look like a hip Twitterer.

Categories : Internet Marketing, Make Money Online, Social Media

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Apr

Be Careful of the Time Warp Known as Twitter

Posted by: Luca | Comments (3)

Be Careful of the Time Warp Known as Twitter

Twitter offers users a free social networking platform that works in real-time. It is micro-blogging that can be done on your PC with an Internet connection or used on your mobile device. People can be found twittering at bus stops, on the train, in their offices or at home. If you use Twitter for business, be careful that you don’t get sucked down into the time warp.

If nothing else, Twitter is one of those sites that are catching. Once you start out on it you can’t seem to stop looking at it. Even if you are not twittering your fingers off, you are reading each and every tweet that comes your way. You sign up for feeds and get alerts when other tweeters post tweets.

Twittering is quite addictive. You start out posting tweets to make business connections and connect with your customers but before long you are spending more time socializing than you are working. You’ll wonder where the time has gone, losing hours to tweets, tweaking and twalking.

The business will suffer if you spend all of your time on Twitter. As a home business owner or a small business owner, you are the only employee in some cases. Your time is precious and you could be twittering it away literally.

Have a plan when using Twitter for business purposes. Restrict your communication to business matters only when you are running your business. Save personal tweets for later in the day when you are on your own time. Separating business and personal accounts works also to that end.

If you have one Twitter account that you use for business and for personal this can pose a problem. While your intention is to show your human side to clients, doing far too much socializing can have the opposite effect and turn off potential visitors and customers. Even current customers can see you as becoming less professional by being too friendly.

Also, fellow Twitter users may see you as a spammer if your posts focus more on your business and not on being social. Social networks don’t take kindly to spammers. As an online business owner, the last thing you want is to give your business a bad name in the eyes of potential customers. It is a fine line to walk especially when you only have 140 characters to use, so be careful.

Twitter is a social micro-blogging platform than can be used for business. It is addictive as a social site for personal enjoyment which can take away from the business aspects of the site. Watch out or the draw of the tweet will entice you to do more playing than working.