Comments on: 5 Tips To Revive Your Opt-in list and Make It More Responsive

By: Dritan Basha

Dritan Basha — Sat, 10 Oct 2009 01:55:59 +0000

Thanks Luca for this great post and advices, especially for pointing out 80-20 rule; sometimes, without even knowing it, I forget about this reality.

By: Doug Champigny

Doug Champigny — Sat, 19 Sep 2009 23:30:48 +0000

I’d like to add one point here, Luca, if I may…

The most successful e-mail marketers always adhere to just one rule – always just be yourself. They don’t write to keep subscribers or filter their content as to what will keep people from unsubscribing. They simply say what they want to say in each e-mail.

Some send pitches every day, some send a lot of content, and most fall somewhere in between. The potential market is so huge that they know they’ll get subs and unsubs every day – no matter what they do or don’t send.

The trick is to be genuine – readers can sense that and they respond to it. Only send out what you KNOW will help your readers, and skip the rest no matter HOW high the commissions. And never send e-mails provided by affiliate sites – ALWAYS write your own, in your own voice. Nothing kills your credibility faster than a reader getting the same copy from you as they did from 10 others the same day.
Doug Champigny´s last blog ..The POWER OF FREE In Affiliate Marketing – Part Two

By: Luca

Luca — Sat, 19 Sep 2009 22:44:09 +0000

Hi Blaine,
I agree about the 80/20 rule – it does apply to a wide ranfe of thiongs. This is another I like. 80% Attitude and 20% Aptitude

By: Blaine Bullman

Blaine Bullman — Sat, 19 Sep 2009 18:58:40 +0000

The 80/20 rule is so important, it strange how the 80/20 applies to nearly everything. Balancing the amount of times you post is a good point because if you email people too much they won’t like it and and too little and your not growing the relationship. Id say once per week is good.
Blaine Bullman´s last blog ..6 Benefits Of Social Networking

By: Earl Netwal

Earl Netwal — Wed, 16 Sep 2009 03:38:44 +0000

I have to agree with Mike on the 80/20 rule. Maybe it should be 20/80 with 20% content, the rest should be marketing. Some free resources like giveaways and ad swaps, some education, suggestions where people can learn more such as teleseminars, ebooks, seminars and etc.

Also its always worth while to share special events and new product launches. Your readers want to know about them. They can’t and won’t buy them, but some of them will some of the time. These emails are valuable services to offer to your list. Those who are interested will stay on your list, those who aren’t wont. You want people interested in what your selling, so talk about its many aspects to them as often as possible.

My 2 cents.
Earl Netwal´s last blog ..I’m Thinking About Short Term Memberships

By: Andre Arnett

Andre Arnett — Tue, 15 Sep 2009 23:27:27 +0000

These are all excellent points and ones I think offer a lot of value to your readers. You are so right when you say your list is the lifeline of your business. And giving them great content can go a long way to keeping them coming back and looking for more.
Andre Arnett´s last blog ..Internet Marketing Done The Right Way