7 Tips for Optimizing Your Video Content for the Search Engines
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7 Tips for Optimizing Your Video Content for the Search Engines
I’ve recently been doing some extensive research on how to create video content and finding the best ways to use video to gain targeted traffic. As a result I’ve learned how to make videos, upload them to YouTube and have also learned how to optimize those video posts for Search Engines.
I found that shortly after posting only two videos I saw a substantial increase in traffic to my site.
Here are the 2 videos tutorials I created:
How To Add An Inline Opt-In Box To Your Blog Using Aweber
How To Add an Exit Popup Optin Box To Your Blog Using Aweber
Video is an interactive and useful form of content for your website visitors. We each learn differently and adding this visual component holds a very strong appeal for many target audiences. Additionally, it’s also a way for you to brand your business and connect with your audience. Unfortunately, while a lot of website owners are good at creating useful video content, they forget to optimize this content for the search engines. This is a mistake as search engine spiders can index video content, if you know how to show them the way.
1) Video Tagging
Most video-sharing sites allow you to create “tags.” Tags are simply keywords that describe video contents. This tagging makes it easier for people to find your content and it makes your content easier for spiders to index. Make sure to use all the tags you can.
2) Video Titles
Give your video a title. Titles serve two purposes, like an attention grabbing headline they capture the attention of your prospect and when you use keywords, they can enhance your search engine rankings.
3) Categorize your videos
Video sharing sites typically require you to place your video in a specific category. The more specific you can categorize your video, the better.
4) Create a relevant file name.
If you are hosting a video on your own site, of course still take the time to title and tag your videos and take your SEO one-step further by creating a relevant file name for your video with keywords.
5) Only publish one video per web page.
Experts recommend only publishing one video per webpage with a simple text title and description. Optimize the page where you publish your video for both video search engines and content search engines by using tags for the content of the page.
6) Use keyword optimized anchor text if you link to the video from other pages of your Web site.
7) Consider Using YouTube Suggest to Generate Keywords
You should always do regular keyword research for content, however for video optimizing, many experts recommend also using YouTube’s Suggest tool. Because Google owns YouTube, it works much like the Google Suggest tool.
The YouTube blog describes it this way: “A query suggestions option is now available for search. To opt in, click the “advanced” link next to the search button, then choose “Display query suggestions as I type” from the search settings. As you type in your search terms a menu will appear with suggested results to choose from to help you more quickly find the videos you’re looking for. On the search results page you’ll also get an additional list of recommended searches by clicking on any of the terms listed next to the new “Also try” menu.
Video content is interactive content and so highly viewed by visitors. When it’s informative and entertaining it can be one of the most valuable forms of content on a website. Optimizing it for the search engines just makes sense. Utilize these seven steps to make sure your video content is indexed by the search engines.
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12 Comments
October 2nd, 2009 at 2:48 pm
All good tips for allowing the serps to rank your video better. A few minutes taken adding proper titles and keywords can make a huge difference in the amount of traffic you receive.
October 2nd, 2009 at 5:19 pm
Excellent summary on how to increase traffic from video’s bu jystr taking care of simple tasks overlooked by so many. Nice task/check list.
Fred
Fred Lotgering´s last blog ..Secrets of Using Twitter to Develop a Massive Niche Following
October 2nd, 2009 at 5:34 pm
I had no idea so much was involved. You have presented some really useful ideas for getting started with video. And if as you say it will increase traffic to your site there is one more reason to get started. Thanks.
Andre Arnett´s last blog ..How About Some Adsense Questions And Answers
October 2nd, 2009 at 6:20 pm
One thing to do when you are submitting your video to sites like YouTube is in the description of your video, if you are promoting a link, make sure to place it near or at the top of the description. This way the link will be viewable without the user having to click the “more inf” tab.
Joel Osborne´s last blog ..Abundance Stimulus Pack
October 3rd, 2009 at 4:06 am
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October 4th, 2009 at 2:35 pm
Great post, Luca! I’ve been using video online for a few years now and can honestly say it’s made me thousands of dollars and added thousands to my opt-in lists in that time…
The only tip I’d add is to upload your videos to a number of different locations besides YouTube, as each has it’s own crowd of users.
Doug Champigny´s last blog ..See The POWER OF FREE In A Live Pre-Launch Right Now!
October 5th, 2009 at 1:57 am
Thanks for a good post.
Videos can drive much traffic to your page so they are very important for your blog
Regards,
Kevin Sjoegren
Kevin Sjoegren´s last blog ..Make Money On Adsense …3 creative ways…
October 6th, 2009 at 5:37 am
I truly appreciate the information that you’re providing here. I hope people who are just getting involved with internet marketing realize how many years it’s taken some of us “old timers” to acquire good information – GREAT BLOG!!! I’ve book marked you!
Patty´s last blog ..Dining Room Table and Chairs
October 6th, 2009 at 7:42 pm
Luca, good post – seven tips that should help everyone in setting up their videos. Number 4 is interesting. I have heard of using a title to tag your images, but this is the first time I have heard anyone mention using a title and tag for your videos. Thanks for these good tips.
Lonnie Minton´s last blog ..Is Free Good For Internet Marketing
October 7th, 2009 at 9:09 am
Luca your blog is great. I mentioned on another blog that I do not take the time to make enough videos, but I intend on making more. If I did not need to sleep I could get more done. The day job is great for keeping the roof over my head but it sure takes away from what I really want to do.
I will have to stay home on weekends and get some videos made.
Rocque´s last blog ..Internet Coach Frank Terranova
October 7th, 2009 at 9:39 pm
Great information. I am fairly new to Internet marketing so I have not done any type of video marketing. I know that it should be a part of your overall marketing strategy. It looks like your information can help me get started learning. Thanks
larryj´s last blog ..Setting Goals, The Secret Of A Successful Home Business.
October 19th, 2009 at 10:53 am
What would you say is the best thing to do? Using a title full of keywords will help?
Stan The Man´s last blog ..How To Grow Taller – 7 Basic Tips