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7 Tips for Creating a Better Landing Page
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7 Tips for Creating a Better Landing Page
The message for your landing page should be clear and concise. You do not want to distract your visitors from buying by providing too much information or confusing them. They should know what they are going to buy, why they are going to buy it, and who they are going to buy it from. Here are seven tips that will help you make a better landing page.
. Quality product up front and center
Marketers often forget that their business is wholly dependent on customers. When these people click on your links, they are hoping to find out how your product can satisfy their needs. When it comes right down to it, the customer doesn’t care whether they’re buying from Acme Widgets or Zebra Widgets; they just want a widget that works.
. Bulleted lists are awesome
Rather than giving your customer a drawn out paragraph, provide the prospect with a bulleted list that’s easy to scan. Use strong words that create an undeniable urge to buy the product. Your visitors want direction that only you can provide. That bulleted list will draw attention and give your visitor clear reasons as to why your product is right for them.
. Pictures are powerful
There is a fine line between just enough and too much. You may be tempted to give your customer all the graphs, charts and video that you have collected over the years. Resist that urge and use your imagery sparingly to create more impact. Scrutinize your use of imagery so that you only use an image if it makes your case far better than words can or complements your sales message.
. Unclutter your page
A landing page should have a singular focus: selling a product to your customer. Too many deals and too many choices dilute the intensity of the site and offers your visitors the opportunity to stray. If you have several products, make several landing pages.
. Simplify
Remember that a landing page is not your home page. A customer does not want to know about your company’s history. They don’t care that your CEO is a licensed massage therapist and donates to the wild llama fund. That website visitor doesn’t want a history lesson, they want to buy something.
. Mirror your message
Make sure that the message on the landing page is the same as the one that got your visitor there in the first place. Imagine walking into a tire business where you didn’t see any tires or a landscaping store where you saw no plants. With nobody to ask, a customer will go away to a place that will meet their expectations.
. Content, content, content
You want to give your visitor just enough information to buy the product. They do not want to read a fifty page dissertation about the history of glue. They want to know how your glue is going to help them stick it to their competition.
You control the horizontal and the vertical. You are in charge of the message that you give visitors. Do you know what you like in a landing page? Chances are, your website visitors do too. Turn your visitors into customers by getting directly to the point.
James Adams is a tech writer and designer who works for Cartridge Save where he writes reviews of products such as the HP 337 ink cartridge and helps coordinate their blog.
How To Become A Successful Affiliate Blogger
Posted by: | CommentsHow To Become A Successful Affiliate Blogger
Affiliate marketing can be a great way to make money online. Finding a niche market with products and services you trust and believe in is the first step to success. There are many affiliate programs which offer you all the tools and materials you need to promote and market their products.
However, what you do with those tools is what separates a successful Affiliate Marketer with ones that just gets by.
Here Are A Few Steps To Becoming a Successful Affiliate Blogger
Step One – Commit to publishing content on your blog on a consistent basis. Content has proven been proven to be the best sales tool available to affiliate marketers. Nothing, not even strategically placed ad copy works as well as providing quality content that pre-sells any product that you’re promoting on your blog.
Step Two – Track and test. Make sure you know where your prospects are coming from, what gets them to click through and what information they read and respond to – then give them what they need. Tracking and testing is the only way to know if your promotion campaign is working or not.
Step Three – Use the marketing materials provided but make sure you take it even a step further. Many affiliate programs do a great job of providing their affiliate with ready to marketing materials including:
1. Banner ads
2. Buttons
3. Email copy
4. Articles
5. Free promotional reports
Use the materials your affiliate manager has provided. It’s been tested and developed for results. That being said, be sure to create your own content too. Even as an affiliate you are running your own blog and it needs to reflect your personality and brand.
Building a community around your blog and providing valuable content is a sure way to create a following that trusts you and your credibility – which will result in click throughs and affiliate sales.
Step Four – Pre-sell. Don’t just drive traffic to your affiliate link, as an affiliate blogger you can pre-sell products and services right on your blog. Pre-selling means your content, whether it is a review, article, tutorial, course, or blog post, speaks honestly about the products and services you promote.
Pre-selling is about providing value to your blog visitors and prospects, making them
comfortable with you and your authority that generates interest and a click through to the affiliates sales page, where the selling happens.
Step Five – Follow up. Just like your affiliate manager follows up with you to see how you’re doing and what you need, follow up with your prospects. A great way to do this unobtrusively is to create an op tin list where your visitors can subscribe to your newsletter, free report, or any number of products in exchange for an email address and the permission to contact them with valuable information and special promotions.
Being an Affiliate Blogger is the only way to go if you want to build a successful affiliate marketing business. Find products and services you trust and believe in and then create a strategy to share information to your target audience. Test and track your efforts, focus on providing value to your prospects and leave the selling to the companies you represent. Helping others live better lives, without having to provide the products or services personally, is a great way to make a living.
Yes, Affiliate Marketing is an easy way to get started making money online. Take the time to learn more about Affiliate Marketing and set up your “system” and you’ll soon be a successful Affiliate Blogger too.
Mike Paetzold just released this new audio video course that will help you do just that.
It’s a 10 module plan to walk you through how to set up a successful affiliate marketing system and get you profitable quickly. It comes with Videos as well as an audio version and full transcript.
Check it out today!
Four Easy Methods For Getting Free Web Traffic To Your Blog
Posted by: | CommentsFour Easy Methods For Getting Free Web Traffic To Your Blog
A blog without readers is pretty much worthless. If you’ve been blogging for awhile now and have only been getting a trickle of readers to your posts, you need to put a free web traffic system into action. Learning how to create traffic is as much of a necessary skill to bloggers as writing quality posts is. Many bloggers are excellent at creating content however know very little about building traffic.
This is a quick guide to the four most popular (free and most successful) traffic building approaches.
- You Need To Be Social!
Social networking and blogging go hand in hand. Your blog posts can be distributed over social networking sites in many ways. Sign up for Twitter and tweet about your posts as soon as they are published to you blog. Update your Facebook status with a link to your new blog posts. Submit your posts to Digg.com, Reddit.com and StumbleUpon.com. etc… It’s also important to remember that in order for social networking to work, you’ll need to participate with other people in your social community. If you visit their links and respond to their updates, they’re more likely to do the same for you.
- Make Sure You’re Noticed!
Look for blogs in your niche and start following their posts. Always contribute informative as well as useful comments on their blog posts. Not only will the blog owner notice you and visit your blog, other commenter’s will also visit your blog to find out more about you and your related site. There’s no need overdue commenting, but make it a point to leave comments on several relevant blogs each day.
- Get Your Message Out There!
RSS feeds are a good way to syndicate your blog’s content so that it’s sent to a variety of people in their own blog readers or on their own sites. Most of the blogging systems have RSS feeds automatically included, however you can add extra features to your feed by using a free service like FeedBurner.com. With FeedBurner you can add things like sharing the feed via e-mail so it will pull in new readers and encourage previous visitors to come back to the blog again and again.
- Syndicate Your Blog Posts!
As a blogger you may think that there’s no need for article marketing. The truth is that you can get a lot of visitors to your blog simply by re-writing several of your most popular posts and adding them to article directory sites. You can convert your favorite posts as articles with a link back to your blog to many different article directories. Not only will you get valuable one-way links but your articles are often picked up by others who will publish them on their own blogs which will bring you more traffic.
These four ways of starting your free web traffic system can be used over and over again to help build traffic to your blog and increase up your readership.
