Archive for Internet Marketing
7 Tips for Creating a Better Landing Page
Posted by: | CommentsWelcome back
7 Tips for Creating a Better Landing Page
The message for your landing page should be clear and concise. You do not want to distract your visitors from buying by providing too much information or confusing them. They should know what they are going to buy, why they are going to buy it, and who they are going to buy it from. Here are seven tips that will help you make a better landing page.
. Quality product up front and center
Marketers often forget that their business is wholly dependent on customers. When these people click on your links, they are hoping to find out how your product can satisfy their needs. When it comes right down to it, the customer doesn’t care whether they’re buying from Acme Widgets or Zebra Widgets; they just want a widget that works.
. Bulleted lists are awesome
Rather than giving your customer a drawn out paragraph, provide the prospect with a bulleted list that’s easy to scan. Use strong words that create an undeniable urge to buy the product. Your visitors want direction that only you can provide. That bulleted list will draw attention and give your visitor clear reasons as to why your product is right for them.
. Pictures are powerful
There is a fine line between just enough and too much. You may be tempted to give your customer all the graphs, charts and video that you have collected over the years. Resist that urge and use your imagery sparingly to create more impact. Scrutinize your use of imagery so that you only use an image if it makes your case far better than words can or complements your sales message.
. Unclutter your page
A landing page should have a singular focus: selling a product to your customer. Too many deals and too many choices dilute the intensity of the site and offers your visitors the opportunity to stray. If you have several products, make several landing pages.
. Simplify
Remember that a landing page is not your home page. A customer does not want to know about your company’s history. They don’t care that your CEO is a licensed massage therapist and donates to the wild llama fund. That website visitor doesn’t want a history lesson, they want to buy something.
. Mirror your message
Make sure that the message on the landing page is the same as the one that got your visitor there in the first place. Imagine walking into a tire business where you didn’t see any tires or a landscaping store where you saw no plants. With nobody to ask, a customer will go away to a place that will meet their expectations.
. Content, content, content
You want to give your visitor just enough information to buy the product. They do not want to read a fifty page dissertation about the history of glue. They want to know how your glue is going to help them stick it to their competition.
You control the horizontal and the vertical. You are in charge of the message that you give visitors. Do you know what you like in a landing page? Chances are, your website visitors do too. Turn your visitors into customers by getting directly to the point.
James Adams is a tech writer and designer who works for Cartridge Save where he writes reviews of products such as the HP 337 ink cartridge and helps coordinate their blog.
Profitable Blog Steps For Affiliate Marketers
Posted by: | CommentsProfitable Blog Steps For Affiliate Marketers
If you’ve been working online for any length of time I’m sure that you’ve heard people saying that Affiliate Marketing is the easiest way to start an online business.
Here are some of the reasons that Affiliate Marketing is considered “easy”
- You don’t need a product
- You don’t need customer support
- You can earn a sizable percentage of the sale
- You don’t carry inventory
So basically all you need to do is drive traffic. Now on the surface that Sounds great doesn’t it?
Well then why do over 97 percent of affiliates fail?
Is it because the majority of affiliates are lazy and don’t take action or is it because they’re not taking the right action. I believe it’s a combination of the two that results in over 97% of affiliates not making money.
Yes, Affiliate Marketing is an easy way to get started online, however driving traffic to an affiliate page is not enough to see consitant profits. Take the time to learn about Affiliate Marketing and set up your “system” and you’ll soon be in the 3% of affiliates making money.
Mike Paetzold, just released his new audio video course that will help you do just that.
It’s a 10 module plan to walk you through how to set up a successful affiliate marketing system and get you profitable quickly.
It covers…
- Introduction to Affiliate Blogging Secrets
- Blog Building: Research and Choosing Topic
Then it continues with more intermediate and advanced tactics for you to use in your Affiliate Marketing business.
- The Free Bait Method
- Create A Viral ‘Infection’ With Resale Rights Reports
When going through the videos it’s best to do them in order as they build on each other. Mike aso includes an MP3 version as well as a trascript of each video.
It doesn’t matter if you are brand new or are an experienced affiliate marketer; Profitable Blog Steps can help you get what you want from your online business.
Profitable Blog Steps has just launched and Mike is giving a discount for action takers but only for the first week Check this out today and save $20 but only until the 9th of June.
7 Blog Ad Networks Worth Checking Out
Posted by: | Comments7 Blog Ad Networks Worth Checking Out
Once you’ve built up a nice readership for your blog, and you are beginning to see a steady stream of search engine traffic; one of the most important considerations is how you will monetize your blog. The good news is that there are a wide variety of blog ad networks to choose from. Let’s take a look at some of the best.
1. BuySellAds
BuySellAds is a great choice if you haven’t been successful with pay-per-click ad models like Adsense. When you sign up with BuySellAds, you’ll enter your blog information and wait for approval. BuySellAds will automatically retrieve your Alexa Rank, Google Page Rank, and other statistics to display to advertisers. Then you’ll name your price per month to display a banner ad on your site. Advertisers will be able to easily check out your website and decide if they would like to buy a banner ad. BuySellAds takes a 25% commission of the total ad cost.
2. Technorati Media
Technorati Media is the largest social media advertising network and the 3rd largest blog media property. Technorati has long been one of the top destinations for Internet users wishing to find the best and most relevant blogs on a wide variety of subjects. When you join their ad network, they’ll find the highest paying ads for your blog based on your content via a CPM (cost per 1000 views) model.
3. BlogAds
BlogAds is a relatively small network, but they represent some of the biggest names in blogging, like Perez Hilton. One of the biggest advantages to BlogAds is the amount of customization. You can specify the size of the ad you want, and you can even adjust the colors of the ads to match your site. The ads you sell will be based on a monthly fixed charge – not on impressions or clicks. You can reject any ad you wish, and BlogAds takes a 30% commission.
4. Sponsored Tweets
If you are already supplementing your blogging efforts with Twitter, then this can be a great way to get a few extra dollars. All you need to do is register your Twitter account with Sponsored Tweets and set your prices to begin receiving offers. You can charge both on a tweet-by-tweet basis and also on a per-click basis. Kim Kardashian reportedly gets paid $10,000 per tweet, so there is definitely a market here if you have a sizable number of followers.
5. Google Adsense
You may have heard about the Google Adsense network, and you have no doubt seen Google Ads on other blogs. The best part about the Adsense program is its simplicity. It is easy to be accepted into the program, and Google will immediately begin showing ads to your visitors related to the content on your blog. Depending on how valuable your keywords are, you can earn several dollars per click.
6. Amazon Affiliate Program
Another hugely popular advertising network that is easy to join is the Amazon Affiliate program. You can select products to display on your blog, or you can let Amazon choose products automatically based on your content. Every time someone buys something from Amazon, you will receive a percentage of the sale price. The best part is that you can earn even on products you didn’t explicitly advertise. If you recommend a book, someone might go to Amazon and buy an expensive flat screen television.
7. Payperpost
Payperpost is an ad network that brings bloggers and advertisers together. Once you list your blog, your statistics, your price per word, and your price per link; you’ll be able to field offers from advertisers who would like you to write a blog post about their product or service.
Every blog is slightly different, and there is no one best way to monetize it. Your best bet may be to try several of the above networks to see which one has the greatest potential earning power for your blog. Stick with the one that works, and discard the rest.
This is a guest article from James Adams, a blogger working for a UK based store specialising in HP 337 ink and other supplies. Read more of his work about print design and media on their blog, the CreativeCloud.
