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7 Tips for Creating a Better Landing Page

The message for your landing page should be clear and concise. You do not want to distract your visitors from buying by providing too much information or confusing them. They should know what they are going to buy, why they are going to buy it, and who they are going to buy it from. Here are seven tips that will help you make a better landing page.

. Quality product up front and center

Marketers often forget that their business is wholly dependent on customers. When these people click on your links, they are hoping to find out how your product can satisfy their needs. When it comes right down to it, the customer doesn’t care whether they’re buying from Acme Widgets or Zebra Widgets; they just want a widget that works.

. Bulleted lists are awesome

Rather than giving your customer a drawn out paragraph, provide the prospect with a bulleted list that’s easy to scan. Use strong words that create an undeniable urge to buy the product. Your visitors want direction that only you can provide. That bulleted list will draw attention and give your visitor clear reasons as to why your product is right for them.

. Pictures are powerful

There is a fine line between just enough and too much. You may be tempted to give your customer all the graphs, charts and video that you have collected over the years. Resist that urge and use your imagery sparingly to create more impact. Scrutinize your use of imagery so that you only use an image if it makes your case far better than words can or complements your sales message.

. Unclutter your page

A landing page should have a singular focus: selling a product to your customer. Too many deals and too many choices dilute the intensity of the site and offers your visitors the opportunity to stray. If you have several products, make several landing pages.

. Simplify

Remember that a landing page is not your home page. A customer does not want to know about your company’s history. They don’t care that your CEO is a licensed massage therapist and donates to the wild llama fund. That website visitor doesn’t want a history lesson, they want to buy something.

. Mirror your message

Make sure that the message on the landing page is the same as the one that got your visitor there in the first place. Imagine walking into a tire business where you didn’t see any tires or a landscaping store where you saw no plants. With nobody to ask, a customer will go away to a place that will meet their expectations.

. Content, content, content

You want to give your visitor just enough information to buy the product. They do not want to read a fifty page dissertation about the history of glue. They want to know how your glue is going to help them stick it to their competition.

You control the horizontal and the vertical. You are in charge of the message that you give visitors. Do you know what you like in a landing page? Chances are, your website visitors do too. Turn your visitors into customers by getting directly to the point.

James Adams is a tech writer and designer who works for Cartridge Save where he writes reviews of products such as the HP 337 ink cartridge and helps coordinate their blog.