How To Use PLR Content in Your Newsletters and Ezines

If I could summarize how to use private label rights (PLR) in 4 steps, here is what they would be…

• Step 1: Find Content
• Step 2: Improve it – Personalize it – Customize it
• Step 3: Add to Marketing Strategy
• Step 4: Do It All Again

What is PLR?

PLR, or private label rights, is content that (according to wikipedia.com) “can be sold and bought in the form of articles, reports, eBooks, software and autoresponders. This kind of content is used for the purpose of allowing multiple buyers to invest in the content with free rein to alter and use it by claiming authorship of it.”

So, what does that mean for you and me – Internet Marketers with websites, blogs and a mailing list?

It means:

1. You don’t have to spend the time writing your own content from scratch
2. There’s no need to pay a ghostwriter to write articles, newsletter content, etc. for you.
3. You can create content that brings your readers back again and again.
4. It can be used over and over in various forms.

Let’s break this down in more detail and in easier to understand terms.

1. You purchase PLR in the form of articles.
2. You read them over, make changes to them adding your own voice (as they say on American Idol – Make It Your Own)
3. Alter them for your target market, adding key points
4. Add targeted keywords for SEO Optimization

Then you can choose to use those articles as content in your newsletter or ezine.

Here are just a few ideas on how to use PLR Content in your Newsletter or Ezine.

• Create a “Featured Article” area in your newsletter
• Post a link to a page on your site or blog where readers can get more information about the topic. You can do this by adding a snippet of each article with a “click to read more” link
• Use the article to teach your readers how to do something they are interested in
• Post an article in your newsletter and ask for feedback on something specific inside.

If you don’t have your own subscriber list yet or it’s taking a long time to build your mailing list then I highly recommend that you get this report “Accelerated List Building“.

PLR Resources That I Use and Recommend

Instant Newletter: add quality content to your newsletter for months and years to come

Resell Rights Fortune: a PLR Membership site and Resell Rights Membership site that charges a monthly fee but also includes many bonuses including valuable training videos

PLR Wholesaler: is a Free PLR Membership site and Resell Rights Membership site with an up sell to a paid lifetime membership – one time cost

Easy PLR: a PLR Package site with quality content and Article Packs you can pick and choose from

PLR.me: Personal Development PLR Content Club

PLR Tutorial Videos: 100 minutes of step by step How-To video training

Be creative with how you use your PLR articles in your ezines and newsletters. There are many more uses for PLR content but no matter how you use them, just remember to use them. Don’t leave them sitting on your computer to collect virtual dust.