Archive for Search Engine Optimization
Developing An Effective Keyword List
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Developing An Effective Keyword List
When considering the importance of Search Engine Optimization (SEO), the success of your website often depends on it. That is why it takes crucial planning and careful execution of the best, most appropriate keywords in order to improve your ranking and effectively capture the attention of your target market.
Coming up with a list of the perfect keywords, or combination of words, takes time. Some website owners often think this is the easiest step in the SEO process. However, they couldn’t be more wrong. In fact, this step should be the most difficult. Why? Because, sure anyone can come up with a list of keywords related to your business. But not everyone knows exactly what your customers are looking for.
When creating your list of keywords, you have to put yourself in the shoes of your customers and actually think like them, rather than try to sell to them. In other words, as a business owner, you may have a tendency to use buzzwords (like “niche” or “conversion”). But your customers may not be as familiar with those terms, or simply apply more commonly used words to the same concepts (like “group” or “sales”).
The trick is to come up with a list of keywords that not only apply to your business, but actually work. You may start with a list of 100 words, but in order to drive customers to your site, you will have to cut it down. A great tip is to take a look at some competitors’ sites. Try to get a feel for what keywords they are focusing on and how you might be able to improve upon and top them.
And don’t limit yourself to single keywords. SEO is about the recognition of single and mutli-word phrases. For example, if you are in the telecommunications business, you wouldn’t only optimize for words like “calling”, “telephone” or “wireless”. Instead, you might focus on keyword phrases like “call centers”, “wireless communication” or “home telephone services”.
The good news is, you won’t be alone in your SEO efforts. There are many useful tools available to help you develop the best, most effective and easy to rank keywords possible. Google, in particular, provides a tool that allows you to research how often keywords are searched. What you want to avoid are keywords that impossible to top.
For example, a very broad word like “cellphone” is searched over 2.2 Million times a month (according to Google AdWords keyword tool). This makes it nearly impossible for your site to come up within the first few pages of a search engine because the competition is so fierce. But a phrase like “cellphone service” is searched 14,800 times a month, making it easier to compete for a high ranking spot. Therefore, if you are in the cellphone industry, be it sales, service, accessories or otherwise, you will want to optimize for phrases and keywords that are searched often but not so often you lose your ability to be found.
For more information on how to discover the hidden treasure in Keywords download this Special Free Report.
Inside Look at Expert WordPress – A Video Review
Posted by: | CommentsInside Look at Expert WordPress – A Video Review
Having a WordPress blog should be a part of any online business plan, however for some it can be a little intimidating. I was one of those people until I found Expert WordPress.
I’ve been using the Expert WordPress install package now for over a year and it’s made my life a lot simpler. I can now install WordPress blogs with ease and not have to worry about making mistakes or about what plugins are needed. The installer package takes care of everything for me.
Expert WordPress is even better now then when I first started using it. It now has a One Click install that makes it that much simpler.
The 3 Step intall package is totaly free and comes with everything you need including a video tutorial to help you out. If you choose the One Step install upgrade you’ll pay $17 – that’s it. The $17 upgrade even includes support for 30 days.
There are many more features if you choose the monthly membership as I did. I’ve recorded an insiders view of the membership site so you can see first hand what you’ll get. I hope you enjoy it.
But the choice is all up to you. If you have a blog, great take a look at this for future installs. If you don’t, what are you waiting for – make it a part of your online marketing plan today.
Try Expert WordPress Secure Install For Free
By the way if you need hosting try Hostgator. It’s one of the supported hosts for the One Click install
Please leave a comment and let me know what you think.
Powerstart 2010 – Starting an Online Business The Right Way
Posted by: | CommentsPower Start 2010 – Starting an Online Business The Right Way
Starting an online business should be easy and fast right? At least that’s what you see promoted online. Just do a search for “how to make money online” and you’ll be greeted with many offers claiming that you can make money online quickly with no money invested and get this “no experience required”.
There is no magic bullet. Any business takes education, planning, hard work and perseverance. Internet Marketing is a business and needs to be treated as such but these offers are so enticing for new people wanting to start an online business that it’s very easy to jump right in.
It doesn’t take long though to realize that it’s not an overnight venture and many go to the next magic bullet or give up all together which is unfortunate because if done properly an online business can become very profitable.
Starting an online business is really not that difficult if you’re committed to learning about the business, creating a plan and taking action to implement your plan. This does take some time so don’t quit your day job yet. When I say committed I mean setting aside a couple of hours a day with a detailed plan and focusing only on your plan – don’t get sidetracked with anymore “magic bullets”. Realize that it will take time and effort on your part to reach success online.
So the question is where do you start? If I were to start all over again I would have done my research and found a good mentor and coaching program.
I can hear you now “but that costs money and there’s no guarantee of success”.
I thought the same thing and instead getting coaching I spent money on ebooks and programs that promised I could make money online quickly. Not only that but I wasted many months trying to learn the business on my own. In the long run it ended up costing me much more in money and time.
As they say hindsight is 20/20. If only I knew then what I know now.
So in my experience I was one of the people who persisted but almost gave up because I was getting overwhelmed with information (information overload) and was just jumping from one thing to another.
I was fortunate enough to find a mentor in Doug Champigny. I met Doug first through his newsletters and then on Twitter of all places. With his guidance, direction and friendship I began to learn what needed to be done and how to do it. I became focused on growing my online business.
Doug Champigny is a very successful Internet Marketer and Speaker who enjoys helping people but most importantly is an excellent teacher.
I’m very excited that Doug has recently announced a new coaching program Power Start 2010.
It’s a 4 week intensive course that will challenge you every step of the way to get your online business up and running by the end of the 4 weeks.
Let’s be clear, this course is not for everyone. Like I said earlier it takes total commitment on your part, you will need to follow instructions and do the “work” every week so you can be ready for the next week’s lesson.
If you are committed to start building a successful online business then I highly recommend Power Start 2010.
The program will be on Monday evenings starting on February 1st,
Here’s a short summary of what you can expect:
- Live Teleseminar with follow up question period (Doug will stay on as long as there are question)
- Recordings of the calls will be made available – if you can’t attend live
- Step by step process map for each activity
- Step by step videos for each activity (showing you HOW to not just What to do)
So if you’re serious about starting an online business the right way sign up today for the February 1st session.
Check out the no-hype sales page for more details and judge for yourself Power Start 2010
I’ve already signed up and hope to see you there – start your online business on the right foot.
