Archive for Social Media
How Important is Twitter to My Business?
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How Important is Twitter to My Business?
If you are an online business owner, your first priority after developing your product or service is to find the people that will make your business a success. Marketing your business is a huge task and Twitter can help in that regard.
You have developed a plan for marketing your business or you are in the process of doing so. It might include article marketing, social network marketing and viral marketing. In the social network marketing section, don’t forget Twitter.
Twitter is more than just a site for keeping up with the minute details of everyday life. Sure, you’ve heard that celebrities and others twitter about their dinner plans, vacations and pop culture but those same people can be hearing from you about your business.
Twitter is a micro-blogging forum. You can talk to anyone who wants to listen. It is a quicker way to get people interested in new product offerings, contests, prize giveaways and more. Twitter is free to use so you can post a link to your Twitter account on your business website or blog.
One thing that is hard to keep up with is customer service. Providing timely customer service is the key to customer loyalty and increased sales. It is hard to manage email accounts when you are trying to market your business and fill orders.
As an alternative – turn to Twitter. When a customer posts a customer service question you can reply or direct them to different areas of your website quickly. Instead of sticking by the telephone or using an answering service (especially for small businesses), connect with your customers from your PC or your mobile device.
The platform is favorable for real-time communication with a group of people or one person at a time. Twitter allows you to send out new product information to your customer list. Your customers can tweet back or follow the link in your tweet to the website page with the new products.
You can use various Twitter tools to make your business account easier to manage. Applications, such as TweetDeck, Twitterfeed, Twhirl and TrackThis can be used to manage business groups, get tweet notifications, send draft tweets to all of your customers, track packages and/or backup all business communication on Twitter.
Check out the site and see all of the business tools available for the small business user. Twitter is free to set up an account and accessible from home or mobile. Keep communication easy and quick for your customers with Twitter.
Twitter Traffic Machine
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How to Use Twitter for Blog Traffic
Posted by: | CommentsHow to Use Twitter for Blog Traffic
Twitter is not just for fun but can also be used much like other social networking media to gain more traffic. In this case, you want to attract more blog traffic. Twitter can help with that.
Like other social networks, millions of people use Twitter. It is a micro-universe of potential visitors just waiting to be tapped. The question is how to get them to take a look at you.
First of all, sign up for an account. You can’t find the right people unless you get in the game. Don’t worry about creating a business account at this point. You are only concerned with connecting with people now.
Next, get involved. Read other people’s tweets; join as a follower for popular tweeters. You can use Twitter applications to track the tweets of others and also do keyword searches for interesting tweets. Comment on current tweets and get a feel for how it works and who everyone is following.
The best thing about Twitter is that it works in real time from your PC. You can ask questions to find out any type of information. If you are looking for followers (Twitter friends) interested in gardening (if that is what your blog is about), pose the question in a tweet and wait for responses. You’ll be surprised what you hear back.
Posing questions is one way to find suitable traffic for your blog. You want more visitors but the kind of visitors who are likely to come back and buy from you if you are selling a product. It is a research tool that returns immediate results.
More advice…
There are a few things to observe. In your tweets, use keywords. It might be hard with so few characters, but you want to include searchable words that anyone will enter into a Twitter search engine to find your tweets.
Don’t be a spammer. If your tweets always include links to your blog or your work on other sites, people will get the idea that you are not there to connect but just to fill the site with links. Use the site to find others with similar business interests or to pose interesting views and get feedback. You can link to your blog when appropriate but don’t overdo it or people will get that fishy feeling about you.
It takes time to build up a following of followers on Twitter just like any other social networking site. The plus with Twitter is that the results are more immediate that with other social sites. Find the targeted visitors you are after with a few questions and then join in the twittering to build a rapport that translates into more traffic.
Learning the Twitter Lingo
Posted by: | CommentsLearning the Twitter Lingo
Twitter is the newest social networking tool that everyone is using. It is so popular that it has developed its own language and everything. If you want to use Twitter learn a few of the terms so that you don’t look silly your first time out.
It is just like instant messaging or text messaging. You feel like you’ve stepped into an alternate universe because everyone looks human but they are speaking some sort of gibberish. Well, it is not really gibberish but the Twitter language. You’ll think you are developing a lisp but that’s okay – everyone who uses it has one.
What are the Basics?
To get you started, here are some basic things to know. The site is called Twitter. Some interchange Twitter and Tweeter and that’s a faux pas. A tweeter is something that works with woofers in your car speakers. Now, you can use “tweeter” to refer to someone who uses Twitter if you want to.
The messages that you send are called Tweets. Don’t confuse it with chirps. A bird chirps and even though a bird is the logo, the messages that you chirp out are known as tweets. Each message is 140 characters or shorter.
A person that uses Twitter is a Twitterer. You can say a Twitter user but twitterer is more accepted. Twittering (or tweeting) is the act of sending and receiving tweets and using various aspects of the service.
On Facebook you have friends, but on Twitter you have followers. Yea, it sounds like you are recruiting for a cult, but it distinguishes Twitter from the other social networking media out there these days. You can be followed or have people that you follow.
There are several tools or applications that can be used with Twitter service. All of these will either begin with “Tw”, hence the lisp. For example you have TweetDeck, Twhirl, Twitterfeed, Twitterrati and so on and so on.
Texting, Anyone?
Twitter does use some of the same lingo as text messaging or chat room users. With 140 characters, space is precious. Instead of typing “see you later,” change it to “CUL8R.” so, not only do you need to be familiar with Twitter lingo but text messaging terms help as well.
Follow Suit
Remember the lisp? Many Twitter terms are recycled terms with a Tw- prefix. For instance, “twalking” is someone who twitters (by text) while they are walking. “Twaffic” is twitter traffic. You get the idea.
For a more comprehensive list of Twitter lingo go to http://twittonary.com for more. This Twitter dictionary includes text messaging abbreviations, Twitter lingo and names for Twitter tools. Keep this handy and you’ll always look like a hip Twitterer.
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