Archive for Social Media
Be Careful of the Time Warp Known as Twitter
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Be Careful of the Time Warp Known as Twitter
Twitter offers users a free social networking platform that works in real-time. It is micro-blogging that can be done on your PC with an Internet connection or used on your mobile device. People can be found twittering at bus stops, on the train, in their offices or at home. If you use Twitter for business, be careful that you don’t get sucked down into the time warp.
If nothing else, Twitter is one of those sites that are catching. Once you start out on it you can’t seem to stop looking at it. Even if you are not twittering your fingers off, you are reading each and every tweet that comes your way. You sign up for feeds and get alerts when other tweeters post tweets.
Twittering is quite addictive. You start out posting tweets to make business connections and connect with your customers but before long you are spending more time socializing than you are working. You’ll wonder where the time has gone, losing hours to tweets, tweaking and twalking.
The business will suffer if you spend all of your time on Twitter. As a home business owner or a small business owner, you are the only employee in some cases. Your time is precious and you could be twittering it away literally.
Have a plan when using Twitter for business purposes. Restrict your communication to business matters only when you are running your business. Save personal tweets for later in the day when you are on your own time. Separating business and personal accounts works also to that end.
If you have one Twitter account that you use for business and for personal this can pose a problem. While your intention is to show your human side to clients, doing far too much socializing can have the opposite effect and turn off potential visitors and customers. Even current customers can see you as becoming less professional by being too friendly.
Also, fellow Twitter users may see you as a spammer if your posts focus more on your business and not on being social. Social networks don’t take kindly to spammers. As an online business owner, the last thing you want is to give your business a bad name in the eyes of potential customers. It is a fine line to walk especially when you only have 140 characters to use, so be careful.
Twitter is a social micro-blogging platform than can be used for business. It is addictive as a social site for personal enjoyment which can take away from the business aspects of the site. Watch out or the draw of the tweet will entice you to do more playing than working.
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Does Twitter Have a Downside for Business Owners?
Posted by: | CommentsDoes Twitter Have a Downside for Business Owners?
When it comes to running a business, there are both positive and negative aspects. Over time, through trial and error mostly, you learn to give any negative aspects a positive spin. Twitter is the newest social site with business possibilities. But, is it too much for business owners to handle?
Twitter has many positive traits. First of all, as a business application, there is so much you can do for your existing customers. Twitter can be used to reach them quicker than ever before.
Setting up your customer service to run through your Twitter account allows you to respond to client complaints easier. You can use desktop Twitter applications that notify you when a new tweet is posted so that you can view it. Each client or customer can engage you in a one-on-one conversation if they need to.
This quick response also works for your staff as well. Working on a project? Get the group together on Twitter no matter where in the world they are. Being out of the office is not reason not to be able to brainstorm ideas on a project.
As soon as you introduce new products and offerings, your customers can hear about it on Twitter by subscribing to your feed. There will be no more emails that may or may not get opened by your customers. Twittering is a simple way to avoid spam by only getting tweets from feeds you subscribe to. It is easy for them and you.
Downside?
Now, let’s take a look at the other side of the spectrum. Twitter is addictive on many levels. When you should be working, you could be twittering. So you’ll say that you are just connecting with others to be a good follower but that all stops when no work gets done.
What about the interruptions? Every time you get notified about a new tweet on another feed or someone responds to your tweets you will know about it. It’s as if someone keeps calling you each time they have something to say. It gets annoying in a big way.
Each tweet provides a distraction or a break in concentration. When the money coming into your business depends on you, these distractions could be costing you money.
Remember those tweets? If they are not interesting, you won’t have any followers. Using Twitter for business research or finding new leads can be tricky. Use keywords that will catch people’s eye or they will pass you by.
These are just a few things to think about. Along with the pluses don’t forget to consider the minuses. Twitter is useful for product promotions, giveaways, notices and customer service. Don’t lose your way as you strive to grow your business by getting mired down in endless tweets. Focus on why you are using Twitter.
What do you think, does Twitter have a downside for Business owners?
List Building With The Power Of Twitter
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5 Reasons Twitter Will Never Replace Article Marketing
Posted by: | Comments5 Reasons Twitter Will Never Replace Article Marketing
Twitter is the newest social networking site to gain popularity. If you want to connect to people in real-time, this is the platform to use. As a business tool, Twitter is showing its usefulness but it won’t replace article marketing as a business marketing technique.
What are we saying? Let’s look at article marketing. People come to the Internet for several reasons.
One is to find useful information on a topic. When keywords are entered into a search box, it is expected to receive results that get right to the point. If you are looking for information on how to make a soufflé then you want recipes and articles about useful tips for creating a perfect soufflé.
Articles show that you are an expert in your area. They provide current information on a variety of topics for the readers. In the resource box, you can put your website address and any other pertinent facts so someone can find you.
- The tweets are short. They are meant to be short. But, as a marketing tool, it is not in the same realm as article marketing. You have a full 450 or more words to demonstrate your expertise. If readers find your information helpful they will go looking for more.
- Articles are versatile. Articles can also be used with software that can churn out a number of rewrites that can be used in article directories for increased visibility. Three articles with eight paragraphs each can be mixed and matched to create an infinite number of new articles for you to use.
- Article marketing is targeted. Using keyword optimization in your articles, you are targeting those people who will look for those keywords in their search engines. With Twitter, your tweets are not so targeted. You may get a thousand people viewing your tweets but all of those people may not be interested in your business.
- Twitter is a social network first and foremost. There are many people that use Twitter for business, but it is mostly for enjoyment. There is business applications that can help you connect with your established customers, but most don’t use it for direct sales.
- Articles are ranked by major search engines. People can find your work. Everyone used the major search engines but not everyone is on Twitter. As long as you use SEO techniques for your articles, they will rank high and be viewed.
Article marketing won’t be replaced by Twitter anytime soon. Articles are useful for drawing in business and driving traffic to your site. Twitter is handy to communicate with existing clients or to connect with people on a personal level or make valuable business connections.
So what do you think? Leave a comment and have your say!
Twitter Trick - List Building With The Power Of Twitter
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