Archive for Twitter
Finding Talent for Your Business with Twitter
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Finding Talent for Your Business with Twitter
Twitter is a social networking site where you can meet up with friends and keep up with loved ones. But, you can also find others there who can help you in your business interests. Use Twitter to establish a rapport with business owners like yourself and others who may end up working with or for you.
Everyone knows that you can have fun on Twitter but what about the business implications? Twitter has been touted as a way to keep in touch with your customers and staff without having to call a meeting. But, did you know that Twitter can help you recruit for new blood in your company?
It can be hard finding just the right person to staff your business. This especially goes for freelancers who you communicate with over the telephone or through email but don’t see in the flesh. You’d like to get to know that person first or at least know that they came highly recommended.
Twitter can be used like an ad in the newspaper but only with more readers who will actually see the ad. Newspapers are great but when marketing to a large audience, you would do better marketing on a forum that gets noticed regularly. The hottest way to do that these days is Twitter.
First, find a niche Twitter community that meets your business needs. If you are looking for virtual assistants, copywriters, graphic designers or freelancers communicating with other business people could bring leads. They may know of someone or where to look. There could even be a community devoted to certain types of business professionals.
With Twitter it is easy to post questions in your tweets. Within these communities, ask if anyone is looking for freelance work. You can post your company name and website for them to find out more information about the position.
People are looking to connect on all levels and business is one of them. It is a good idea to have a separate business and personal account so tweeters can look at your business profile to learn about your business. If you have a business Twitter account manager, they can monitor the account and follow up with any interested parties.
Twitter is a useful platform for finding talent to fill out your business needs. You can connect with business professionals who can offer leads on new staff. Also, you can post job opening tweets once you have gauged that there is interest from other tweeters.
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Can Twitter Help an Offline Business?
Posted by: | CommentsCan Twitter Help an Offline Business?
Maybe you are not online but have a brick and mortar business. How can online applications help you? First of all, just about everyone is online these days. You can use online tools such as Twitter to enhance your offline business.
Marketing for offline businesses is not limited to offline marketing tools. You might think that since your business is stationary, you only have certain resources for growing the business. Not so. Your business is good but it can always get better.
Let’s say that you are a small business owner. You have done direct marketing, viral (word-of-mouth) marketing and used other advertising media like newspaper ads to get the word out about your business. You have a decent amount of clients but you can have more. You still haven’t tapped into the online world for customers.
It is a fact that some people don’t read newspapers or visit trade shows. They could be missing your valuable service. Those same people may stay connected to the world at large with social networking online. They could connect with you there if you have a Twitter account.
As an expert in your field of business, you can provide useful information to other twitterers on your business. More and more business owners are using Twitter as a business tool and you can find those people to trade business techniques. Improving technique can improve business.
Twitter is also a social network for personal enjoyment. People interact with others from their hometown, people with similar interests and others who post interesting tweets. Any one of these groups could use what your business has to offer. Those in your hometown, for instance, who don’t know about you, can learn about you. You might not be running an online business but you can create a webpage that tells about your business with contact information for anyone looking to use your services.
Just like an online business, Twitter can be used to answer customer service questions quickly. Many of your customers are undoubtedly online and Twitter is a way to answer their questions without them having to drive to your business location to get answers. And, you don’t have to sit in front of a computer to answer them. Twitter can be accessed from your mobile phone (with Internet support) so you can work on the go.
Twitter offers tools that can be used by offline businesses. The most popular applications are customer service and promotional tools but you will find a whole lot more.
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Top 5 Tools to Streamline Twitter
Posted by: | CommentsTop 5 Tools to Streamline Twitter
The name sounds like what a bird’s wings do which is appropriate for Twitter. It is a micro-blogging website that has grown by leaps and bounds. Everyone who is anyone is now using Twitter. If you are interested in using it yourself, here are five tools that will help you make the most of your experience.
Twitter users can send short messages up to 140 characters that can be sent to anyone in any location. It’s just like text messaging only on your PC. Now that twitter has taken flight there are dozens of tools available in the Internet to help manage your tweets (the messages that you send and receive.)
1) TweetDeck – This application works on your PC desktop. It is a way for you to manage your Twitter account without having to visit the site each time. You can create groups for friends, business associates or anyone else you like with this application. Best of all, TweetDeck works in the background and also can be used offline at your leisure. Some cool things about TweetDeck to point out include:
- The ability to post your Facebook status and keep up with your friends within your TweetDeck window.
- You can group certain users together in one window so you don’t miss any tweets from them.
- You have a separate window for your @ replies, direct messages and your main stream.
- No need to refresh the page as it updates automatically for you and you can change the amount of time in between updates.
2) Twhirl - This handy feature works on the PC desktop as well. Instead of spending most of your day checking and rechecking your accounts, this handy tool notifies you when you have new messages. Also, it shrinks long URLs to more manageable shorter ones for anyone who wants to click on a link in your tweets. You can search tweets for interesting new subjects and there is a spell checker so you don’t send out illegible tweets.
3) TweetLater - Just like the name says it allows you to schedule your Twitter messages much like an email system. If you are using Twitter for business, it is helpful to schedule tweet delivery, create draft tweets to be used at a later date, set up alerts such as notification when certain users send tweets and tracking users you want to follow.
4) TweeTake – It is always important to backup files that you might need later. Computers can crash at any time. With this tool, you can backup your Twitter information. Us it to backup files, documents and photos. You can save a copy of Twitter account information as well as your tweets and group lists just in case your computer decides to give up the ghost.
5) Twitterment - Well, Twitter has its own search engine as well. Use Twitterment to search for tweets using keywords or phrases. It’s also a buzz tracker to see what’s hot and what’s not in the Twitter universe.
Twitter has caught on in a big way. If you are an avid Twitter user, the above five tools will help you manage your Twitter accounts without tying up your entire day.
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