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10 Tips to Keep Your Readers Interested for Longer

The key to a great blog is great readers. Many writers find that they struggle to acquire and maintain a large or consistent base of readers. There are a lot of factors that contribute to the success and the popularity of a blog and there are a lot of tricks that can help you master these factors. The following ten tips will help you create a blog that keeps your readers interested for longer and provides you with greater blogging success.

  1. Great Content: The best way to keep a steady reader base is to provide great content. The content that tends to thrive in the blogging world, is content that empowers or enables the reader. Come up with excellent “how to” articles or inspire your readers to try something new or expand their horizons. Blogs that help the reader feel productive will have the most loyal readers.
  2. Popular Posts: Having a list of your most popular blog posts at the top or side of your website will allow readers to get to the meat of your blog. If a reader struggles through an uninteresting blog post, he or she is extremely likely to leave the site and never return. If the reader has access to a list of the best articles, however, he or she is likely to find an article to immediately connect with.
  3. RSS Feed: An RSS feed can be an excellent way to build a strong reader base. The feed allows readers to subscribe to your blog. Whenever a new blog is posted, readers will be notified via email. This prevents the frustration of returning to a blog only to find that it hasn’t been updated.
  4. Comments: Many readers enjoy commenting on blogs because it allows them to engage with you and with other readers. Enabling some form of comments can help improve the success of your blog. Additionally, if an exciting conversation occurs in your blog comments, readers are likely to return to your blog to check the progression of the conversation.
  5. Frequent Posting: If you’re not posting blogs, you can’t build a strong reader base. It’s vital that you write blogs as frequently as possible. If your readers check your website once or twice without finding a new blog, they are far more likely to lose interest.
  6. Social Networking: Readers like to feel connected to bloggers. They want to know who you are, what you like, what you look like, and what you’re all about. The best way to allow your readers to feel connected to you is to link to your social networking sites. Accessibility is important and allowing your readers to be your friends on networking sites can have a positive impact on their loyalty to your blog.
  7. Related Posts: A section of related posts at the side or bottom of each blog entry can help readers find articles that they’re interested in. Linking between related blog posts is an excellent way to engage a reader for a longer period of time because they will have the option to view articles that are similar to the one that brought them to your blog in the first place.
  8. Contests: Running contests through your blog is an excellent way to get your readers to return to your site. The contests can take many forms and can be as simple as a silly photo contest. The prizes will depend on your skill, resources, and expertise. You can offer physical prizes, but it is far easier to offer digital prizes. Subscriptions, E-books, and site memberships are all excellent prizes.
  9. Ask Questions: Asking your readers a question at the end of each post can increase the comments on your blog and encourage your readers to return to your site. Because you don’t have to answer the question yourself, you can even ask challenging or controversial questions. This will encourage readers to return to check the comments and may even spark a lively debate on your blog.
  10. Excellent Headlines: A great way to get readers to read your blog posts is to provide excellent headlines. Your headlines should be both descriptive and fascinating. Lure readers in with an exciting and engaging headline that peeks their curiosity.

Tom Walker is a full time writer who works with an online supplier of HP 363 ink and other supplies. He is the lead editor of their blog about print marketing, advertising design and art.

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Power Start 2010 – Starting an Online Business The Right Way

Starting an online business should be easy and fast right? At least that’s what you see promoted online.  Just do a search for “how to make money online” and you’ll be greeted with many offers claiming that you can make money online quickly with no money invested and get this “no experience required”.

There is no magic bullet.  Any business takes education, planning, hard work and perseverance. Internet Marketing is a business and needs to be treated as such but these offers are so enticing for new people wanting to start an online business that it’s very easy to jump right in.

It doesn’t take long though to realize that it’s not an overnight venture and many go to the next magic bullet or give up all together which is unfortunate because if done properly an online business can become very profitable.

Starting an online business is really not that difficult if you’re committed to learning about the business, creating a plan and taking action to implement your plan.  This does take some time so don’t quit your day job yet. When I say committed I mean setting aside a couple of hours a day with a detailed plan and focusing only on your plan – don’t get sidetracked with anymore “magic bullets”.  Realize that it will take time and effort on your part to reach success online.

So the question is where do you start? If I were to start all over again I would have done my research and found a good mentor and coaching program.

I can hear you now “but that costs money and there’s no guarantee of success”.

I thought the same thing and instead getting coaching I spent money on  ebooks and programs that promised I could make money online quickly.  Not only that but I wasted many months trying to learn the business on my own.  In the long run it ended up costing me much more in money and time.

As they say hindsight is 20/20.  If only I knew then what I know now.

So in my experience I was one of the people who persisted but almost gave up because I was getting overwhelmed with information (information overload) and was just jumping from one thing to another.

I was fortunate enough to find a mentor in Doug Champigny.  I met Doug first through his newsletters and then on Twitter of all places.  With his guidance, direction and friendship I began to learn what needed to be done and how to do it.  I became focused on growing my online business.

Doug Champigny is a very successful Internet Marketer and Speaker who enjoys helping people but most importantly is an excellent teacher.

I’m very excited that Doug has recently announced a new coaching program Power Start 2010.

It’s a 4 week intensive course that will challenge you every step of the way to get your online business up and running by the end of the 4 weeks.

Let’s be clear, this course is not for everyone.  Like I said earlier it takes total commitment on your part, you will need to follow instructions and do the “work” every week so you can be ready for the next week’s lesson.

If you are committed to start building a successful online business then I highly recommend Power Start 2010.

The program will be on Monday evenings starting on February 1st,

Here’s a short summary of what you can expect:

  • Live Teleseminar with follow up question period (Doug will stay on as long as there are question)
  • Recordings of the calls will be made available – if you can’t attend live
  • Step by step process map for each activity
  • Step by step videos for each activity (showing you HOW to not just What to do)

So if you’re serious about starting an online business the right way sign up today for the February 1st session.

Check out the no-hype sales page for more details and judge for yourself Power Start 2010

I’ve already signed up and hope to see you there – start your online business on the right foot.

Keep Your Website Visitors Longer With This Quick Tweak

We all work very hard to drive targeted traffic to our blogs, squeeze pages, sales pages only to find out that our visitors leave very quickly before they even have a chance to look around at our great content and special offers.

Why they leave quickly may be due to many reasons but for this post I want to focus on something that we can easily correct and control.

I see this happening on many blogs and yes even on well established sites run by experienced webmasters. We do it to ourselves and don’t even know it.

Within our posts we often hyperlink to another site or a product sales page that we’re promoting. This can be through a text link or an image link and even a advertisement on our side bar. Now there’s nothing wrong with linking away from a site, however, not directing that link to open in a new window is like telling the visitor “here’s your hat – what’s your hurry” as we push them out the door.

It’s happened to me and I’m sure I’m not alone, I’ve clicked on a link within a blog post and was quickly taken to another site. As I get reading that site I click on more links leading me further and further away from the original blog. Even if I wanted to go back it would be difficult to retrace my steps and really not worth the time it would take. That site just lost me in cyber space.

There is a very simple solution to this. Make sure that any hyperlink is set to open in a new window.

I use and prefer WordPress, so I’ll show you how to create a text link with a target to a new window directly from the WordPress Dashboard – Post.

niche site link

  • highlight the word you’d like to create a hyperlink with – above example is Niche Site Club
  • click on the hyperlink symbol in the toolbar
  • the insert/edit link box will appear

insert link - target

  • insert link URL
  • in the Target section – use the drop down arrow to choose “Open link in new window”

Desktop Publishing Software and HTML editing software will have similar features to allow you to target links to new window

If you want to use HTML code it would look something like this except you’d replace the URL with yours.

<a href=”http://www.reachsuccessonline.com/likes/nichesiteclub” target=”_blank”>Niche Site Club</a>

and display like this:

Niche Site Club

The beauty of creating links that open in new browser windows is that when the visitors finally close that external page they’ll be back at your site reading more of your great content and looking at your special offers once again.

Oh ya and always test the links to make sure that they work and that the open in a new window.

In a future post I’ll talk about how to edit your affiliate banners so that they also open in new windows.

Do your links open in a new window??

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