Sep

How to Create an Information Website Using WordPress

By Luca

Welcome back

WordPress is perhaps the most popular blogging software available. It is the software of choice because it is:

- Extremely user friendly
- Infinitely customizable with thousands of templates
- Easy to use
- Regularly updated by developers
- Part of a large community of developers who contribute top notch widgets and plug-ins
- Modifiable with widgets and plug-ins
- Hosted for free by WordPress or easily hosted/redirected to your own site for a nominal fee
- Easily accessed and indexed by the search engine for good page ranking

WordPress themes have become so advanced, even the free ones, which it is quite a simple and inexpensive process to create a very polished and custom website. In fact, many internet marketers are using WordPress to build their website instead of standard website building software like FrontPage or Dreamweaver.

This is definitely the case for information marketers whose dollar is made by search engine optimization and where content can make or break a search engine page ranking. A WordPress website makes it easy for spiders to index new content.

Getting started

Once you have a domain name, visit WordPress.com and sign up for an account – it’s free. Follow the directions for installing WordPress.

Once WordPress is installed you’ll want to either find a template which fits your subject, brand, and personality. WordPress offers hundreds of approved templates which are customizable or you can hire a graphic designer to customize or create a template for you.

Explore the widgets and plug-ins to determine which are right for your business. For example there is an all in one SEO widget which tags, codes, and submits your blog to the search engines on a regular basis. Widgets and plug-ins are typically free.

Add your pages. WordPress enables you to add pages. When considering what pages to include don’t forget your “About Me” page, “FAQ” page and your “Terms and Privacy Policy” page. You can also include forms, for example an opt-in form and any other tools a busy information marketer might need.

Finally, don’t wait for everything to be perfect. Start posting. It often takes some time to draw an audience and crawl up the search engine rankings.

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