Developing An Effective Keyword List
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Developing An Effective Keyword List
When considering the importance of Search Engine Optimization (SEO), the success of your website often depends on it. That is why it takes crucial planning and careful execution of the best, most appropriate keywords in order to improve your ranking and effectively capture the attention of your target market.
Coming up with a list of the perfect keywords, or combination of words, takes time. Some website owners often think this is the easiest step in the SEO process. However, they couldn’t be more wrong. In fact, this step should be the most difficult. Why? Because, sure anyone can come up with a list of keywords related to your business. But not everyone knows exactly what your customers are looking for.
When creating your list of keywords, you have to put yourself in the shoes of your customers and actually think like them, rather than try to sell to them. In other words, as a business owner, you may have a tendency to use buzzwords (like “niche” or “conversion”). But your customers may not be as familiar with those terms, or simply apply more commonly used words to the same concepts (like “group” or “sales”).
The trick is to come up with a list of keywords that not only apply to your business, but actually work. You may start with a list of 100 words, but in order to drive customers to your site, you will have to cut it down. A great tip is to take a look at some competitors’ sites. Try to get a feel for what keywords they are focusing on and how you might be able to improve upon and top them.
And don’t limit yourself to single keywords. SEO is about the recognition of single and mutli-word phrases. For example, if you are in the telecommunications business, you wouldn’t only optimize for words like “calling”, “telephone” or “wireless”. Instead, you might focus on keyword phrases like “call centers”, “wireless communication” or “home telephone services”.
The good news is, you won’t be alone in your SEO efforts. There are many useful tools available to help you develop the best, most effective and easy to rank keywords possible. Google, in particular, provides a tool that allows you to research how often keywords are searched. What you want to avoid are keywords that impossible to top.
For example, a very broad word like “cellphone” is searched over 2.2 Million times a month (according to Google AdWords keyword tool). This makes it nearly impossible for your site to come up within the first few pages of a search engine because the competition is so fierce. But a phrase like “cellphone service” is searched 14,800 times a month, making it easier to compete for a high ranking spot. Therefore, if you are in the cellphone industry, be it sales, service, accessories or otherwise, you will want to optimize for phrases and keywords that are searched often but not so often you lose your ability to be found.
For more information on how to discover the hidden treasure in Keywords download this Special Free Report.
How to Get Free Targeted Traffic with Article Marketing
By · CommentsHow to Get Small and Big Traffic with Article Marketing
For a beginning marketer, article marketing is a great way to make your first few hundred dollars. It’s easy and it’s fast to get started. Who should use article marketing, how do you get started and how do you achieve an exceptional level of success with article marketing? Read on to find out.
Who Should Use Article Marketing?
Article marketing is great for beginning marketers who’ve struggled to get traffic to their website. It’s a simple, free and fast way to get visitors to a website without having to invest money before you’ve made money.
If you’re already making money from paid traffic sources, you may not want to use article marketing. However if you have the money in your budget you can always outsource article marketing to get extra traffic.
What Can You Expect?
It’s difficult to predict the actual traffic you’ll get from each article but if you do your keyword research properly it can be in the range of 50 to 500 visitors over a couple of months. This traffic can easily translate into sales or subscibers.
Remember that Article traffic tends to trickle in rather than come all at once.If you go beyond submitting to just article directories, you could get a lot more traffic than that.
The Basic “How To” of Article Marketing
The first step is keyword research. Go on the Google Keyword Tool and find a list of keywords with at least 1,000 to 10,000 searches. Next go into Google and type your keywords in, in quotes. For example, “How to tile my roof” in quotes. Ideally there should be less than 10,000 competing results.
Compile a list of 10 keywords that match these criteria. You’re looking for keywords with moderate search volume and not too much competition.
Put this keyword in your title tag and use it sporadically throughout your article. You’re targeting the top 5 rankings for the specific keyword you’re targeting, plus any other keyword you happen to rank for.
Submitting Your Articles
Once you’ve written your keyword targeted article, the next step is to submit and distribute your articles.
The first step is to submit your articles to article directories like EzineArticles. This will start to get you traffic, however don’t stop there. Once published at EzineArticles take the article and post it on your blog, and other social media site to get as much exposure as possible.
Now the extra benefit of article marketing is when other sites pick up your articles and publish them on their websites. This will get you relevant one-way links and even more targeted traffic.
Article Marketing in Short
Select your keywords carefully. Choose keywords with moderate search volume and low competition. Submit your articles to article directories to get free targeted traffic. To get even more traffic contact other website owners to have your articles posted on their sites.
- Learn how to get more free traffic - Free Web Traffic System
Blogging is Dead? Are you Crazy?
By · CommentsI’m sure you have heard it before. One of the first starting points with online marketing is web presence. For the majority of people their web presence is defined by either a website, blog or social profiles. Taking time to plan out your online footprint is essential to your online success.
I would like to focus for a minute on the importance and Power of a blog. Some folks have the misconception that blogs all look the same are dull and boring and offer nothing more than a Virtual notebook with some columns. This is a misconception and is the suicide of most bloggers.
Blogs are one of the most versatile communication tools. Blogging platforms like WordPress have been constantly evolving with the Search Engines. In fact, the blogging platform poses a real threat to the traditional “national brand mainstrem media outlets.
In fact WordPress is quite possibly the most versatile blogging platform of them all. If you’re unfamiliar with the WordPress platform then I suggest you get familiar real fast if you want to supercharge your online success.
With today’s global economy anyone can directly compete with the Worlds Biggest Corporations. I’m talking about competing on the first page of Google for some of the most searched industry topics and making money from the website traffic. Worpress is a state-of-the-art publishing platform that focuses on usability and functionality while providing the latest in aesthetics and web standards.
Learn how to turn the power of online blogs into Serious Cash with the “Taking Down a Suicidal Blogger” report. This complimentary PDF goes over everything you need to have to start earning thousands per month!
Download your copy here: “Taking Down a Suicidal Blogger”
