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Sep

Developing An Effective Keyword List

Posted by: Luca | Comments (3)

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Developing An Effective Keyword List

When considering the importance of Search Engine Optimization (SEO), the success of your website often depends on it. That is why it takes crucial planning and careful execution of the best, most appropriate keywords in order to improve your ranking and effectively capture the attention of your target market.

Coming up with a list of the perfect keywords, or combination of words, takes time. Some website owners often think this is the easiest step in the SEO process. However, they couldn’t be more wrong. In fact, this step should be the most difficult. Why? Because, sure anyone can come up with a list of keywords related to your business. But not everyone knows exactly what your customers are looking for.

When creating your list of keywords, you have to put yourself in the shoes of your customers and actually think like them, rather than try to sell to them. In other words, as a business owner, you may have a tendency to use buzzwords (like “niche” or “conversion”). But your customers may not be as familiar with those terms, or simply apply more commonly used words to the same concepts (like “group” or “sales”).

The trick is to come up with a list of keywords that not only apply to your business, but actually work. You may start with a list of 100 words, but in order to drive customers to your site, you will have to cut it down. A great tip is to take a look at some competitors’ sites. Try to get a feel for what keywords they are focusing on and how you might be able to improve upon and top them.

And don’t limit yourself to single keywords. SEO is about the recognition of single and mutli-word phrases. For example, if you are in the telecommunications business, you wouldn’t only optimize for words like “calling”, “telephone” or “wireless”. Instead, you might focus on keyword phrases like “call centers”, “wireless communication” or “home telephone services”.

The good news is, you won’t be alone in your SEO efforts. There are many useful tools available to help you develop the best, most effective and easy to rank keywords possible. Google, in particular, provides a tool that allows you to research how often keywords are searched. What you want to avoid are keywords that impossible to top.

For example, a very broad word like “cellphone” is searched over 2.2 Million times a month (according to Google AdWords keyword tool). This makes it nearly impossible for your site to come up within the first few pages of a search engine because the competition is so fierce. But a phrase like “cellphone service” is searched 14,800 times a month, making it easier to compete for a high ranking spot. Therefore, if you are in the cellphone industry, be it sales, service, accessories or otherwise, you will want to optimize for phrases and keywords that are searched often but not so often you lose your ability to be found.

For more information on how to discover the hidden treasure in Keywords download this Special Free Report.

Categories : Email Marketing, Search Engine Optimization

Comments (3)

Aug

Are Your Niche Sites and Mini Sites Optimized For Targeted Keywords?

Posted by: Luca | Comments (13)

Are Your Niche Sites and Mini Sites Optimized For Targeted Keywords?

Search engine optimization, or SEO for short, should be a top priority for any website or blog. Even those that have thousands of pages and posts should have each one optimized for targeted keywords in order to get the best possible search engine rankings. This opens the door for much more traffic.

But what about niche sites and mini sites? Can they compete with those huge sites from an SEO perspective? Well, they certainly won’t have as many pages listed in search results, because they don’t have as many pages. But yes, they can fare well in the search engines.

Niche sites and Mini sites have an important advantage over those gargantuan sites. They are targeted toward a very specific niche. That means that they can target keywords the more specific keywords that bigger sites tend to overlook. These keywords may not have an astronomical search volume, but they are subject to much less competition. That means that it’s easier to rank highly for them.

Finding the perfect keywords to generate targeted traffic is a skill we all need to learn and apply. Mike Paetzold of WordPress Made Easy will be having a special “Keyword Call” on Wednesday August 19th at 7:00 PM.

If you don’t know Mike he’s known as the WordPress Guy and that’s for a very good reason. Not only does he know WordPress inside and out but he’s also able to set up brand NEW niche blogs and get targeted traffic to them very quickly. He does this by using his expertise in keyword research. During the Keyword Call Mike and Steve Roye will be teaching us how to generate traffic drawing keywords using completely free tools.

You can sign up for the call here: Keyword Call

Once you’ve found the perfect keywords your next step is including them in your web pages in a way that will cause the search engines to take notice. There is no surefire formula for a number one ranking, but there are techniques that will give you an edge over the competition. Here are a few pointers:

Include your most important keyword phrase in the page’s title. If possible, put it at the very beginning of your title. The title tag has become a favorite of the search engines, so use it to your advantage.
Write a keyword-rich description for your description tag. This tag doesn’t carry as much weight as it once did with the big search engines due to abuse, but it’s worth paying some attention to it.
Use your keywords in headings. The search engines see this as a sign that your content is in fact related to the keywords you’re using.
Include keywords in alt tags to describe your graphics. Search engines do pay attention to this.
Sprinkle your keywords throughout the page’s text, but make sure you do so in a natural and logical way. Including your keywords in your content is important, but overuse of a given keyword could result in penalties.

All sites require good a good SEO plan in order to be successful. Finding the right keywords and using them in the right way will result in targeted traffic. And if your niche and mini sites are doing their jobs, that traffic will translate into sales.

Don’t forget to sign up now for the Keyword Call that’s happening on Wednesday August 19th at 7:00 PM

Categories : Blogging, Internet Marketing, WordPress

Comments (13)

Jun

3 Things to Pay Attention to For Better Search Rankings

Posted by: Luca | Comments (3)

3 Things to Pay Attention to For Better Search Rankings

SEO refers to search engine optimization. It is a process to increase the organic search rankings of a website. There are millions of searches being done online. People search for almost every imaginable thing from how to care for their pets to how to make money from home etc.

While searching, people enter some words or phrases in the search box. These are known as keywords or key phrases. A website owner’s aim is to have high rankings for a lot of important keywords related to the site’s niche.

The advantage of high rankings is that you can get thousands of free visitors to your website without spending a dime on advertising. And this traffic will keep coming to your website automatically as long as your site is still ranking high on the search engines.

What’ more – your site will be getting visitors even while you are sleeping, eating or enjoying time with your family.

In order to enjoy all these benefits, we need to optimize our website in a certain way so that it stands a good chance of better search rankings in the search engines. Each search engine is different and gives priority to different factors.

It may be almost impossible to optimize our website keeping all the search engines in mind. Thankfully we don’t have to do so. If we focus on just the top 3-5 search engines, it should be sufficient for us to get thousands of free targeted visitors.

Start Your SEO Efforts from Here:

Let us discuss 3 important areas you have to focus on first in order to optimize your website or blog better search rankings.

1. Pay Attention to Title:

Each webpage has a title. What you place between the title tags is very important from SEO point of view.

You should place your most important keywords which you are targeting in the title. The keywords should be placed in the title is such a manner that it should make sense to humans also.

Our webpage titles should appeal to search engines as well as human visitors. If your title is just a bunch of keywords without much sense or appeal, then people will may not click to visit your site even if you have a high ranking in the search engine.

2. Pay Attention to Header Tags:

Header tags are like subtitles of your page. Again header tags are important from human as well as SEO point of view.

Header tags should also contain your important keywords so that the search engines understand what your page is about. These header tags are also important for human visitors to your website. If someone is just scanning your article, he/she can read through the subtitles to decide whether the article is of their interest and deserves to be read further or not.

3. Pay Attention to Content:

Your articles should be of good quality and useful to the reader. They should serve some purpose.

The article should contain your important keywords written in a natural manner so that it makes complete sense to human readers also. If you write high quality content and spread your important keywords throughout the content then stand a good chance of impressing the search engines as well as human visitors.

These are the 3 most important parts of your webpage you should pay attention to if you want to gain better search rankings. The benefits of top rankings are immense. So start paying more attention to your article titles, subtitles as well as the actual content.

If you do so then you can reap the benefits in terms of good search rankings as well as high conversions from website visitors.

There are many other factors that need your attention in order to get better search rankings, but all efforts should start from here. You should first and foremost try and optimize your content then worry about other factors.