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How To Find Excellent Content For Blogs, Websites, Ezines and Newsletters

The life of an internet marketer revolves around one thing: Content. You need articles for your blog, more great content for your newsletter or ezine, and even more quality articles if you plan to do article marketing or guest blogging to get free advertising for your website. So, before you throw in the towel completely, let me share a few ideas with you that may help you to actually have time away from your computer.

When looking for articles, you have several options. I personally recommend that you use several of these suggestions to add a variety of content to your websites.

I’ll start with a few of my favorites…

Grab some Free Reprint Articles at the Directories.

Article directories like EzineArticles.com, LadyPens.com and ArticleBase.com are packed with quality articles that you can reprint on your site. The only requirements are that you do not edit the article in any way and that you include the author’s resource box (or bio) at the end including the link or two that the author has included to his/her website.

It’s a win-win situation. The author gets free advertising. You, the publisher, get free content.

There are three negatives to using this type of article.

  • First is the issue of duplicate content. You’re sharing the same exact articles as everyone else that uses that directory. This is not a big deal at all if you’re using the article in your ezine, obviously, since duplicate content is only an issue with the search engines. It’s also not a huge issue for your blog or website, as long as you write an introduction to the article, and preferably a wrap-up statement or recommendation at the end.
  • Second is the very difficult issue of finding quality content. Gone are the days of grabbing any old free reprint article. You want Expert Content only – and many of the article directories have “bleck” articles.
  • Third is the issue of posting those darn links in the author resource box. You’re basically advertising for someone else for free. Ouch.

Good news! I can help you with the free advertising part in the next section of this article.

Use Extra-Special Free Reprint Articles.

Oftentimes ebook owners and other marketers with affiliate programs offer articles with a twist. You get to replace the link(s) in the author resource box with YOUR affiliate link for that program.

Here you’ll find many articles that meet that criteria:  http://freeaffiliatearticles.com/wp/

OR, if your favorite Experts regularly offer reprint articles, ask if this is an option for you.

That way, the expert still gets free advertising. And, you, the publisher, still get great content. But, you can also benefit by earning affiliate commissions as well.

This model definitely adds an increased level of appeal compared to traditional reprint articles. Wouldn’t you agree?

Write the Articles Yourself.

You can choose to write some of your web content yourself. I highly recommend that you do write much of your own content, at least on the sites where you’re trying to establish yourself as an authority.

However, there are options below that will enable you to post quality content to your website without having to write all of it yourself. (Some you can just edit and use.)  The difference in the options below is that YOU become the expert, rather than endorsing someone else as the expert.

Hire a Quality Ghostwriter or Copywriter.

A ghostwriter is a freelancer who writes for you (usually articles or reports), but you take the credit.

A copywriter specializes in writing copy that sells, and you usually take the credit.

There are many sites on the web where you can find writers. Start by asking around, or go to sites like elance.com (a job posting site) or Shelancers.com (a directory of freelancers) to look around. Having a ghostwriter on hand can keep your blog fresh and active.

Our Favorite Shortcut: Stock up on PLR articles.

PLR articles stands for Private Label Rights articles. PLR articles are usually written by a ghostwriter and sold to several website owners. This means that you (and a limited number of other bloggers) can edit the articles and publish them without being required to link back to anyone or give anyone credit for writing them. You become the expert when using PLR articles.

Customize the articles, tweak them for your market, insert examples or photos or case studies and publish them on your website — or just use them as they are. Either way, you gain a lot of flexibility when working with PLR. Not only that but they are very affordable.

So, How do you Find a Good PLR Service?

Simple. Find a PLR site that’s been around for awhile and offers professionally-written and edited content that’s sold in limited quantities. That will ensure that you’re not getting recycled PLR, but are getting your hands on top-quality content.

Our Recommendation for Top Quality PLR, Sold in Very Limited Quantities:

EasyPLR.com has been offering the best niche plr article packs on the web since 2006.

-        Great reputation. Thousands of happy, repeat customers over the years.

-        Great quality. The content is written by Professional Writers on staff and Edited by a Separate staff member.

-        Limited Availability. You’re not sharing your articles with thousands of other people.

-        Run by a Respected Internet Marketer. Nicole Dean owns EasyPLR.com and is oftentimes called the marketer with integrity, and runs her business by her gut and her ethics, not strictly by her pocketbook.

-        Excellent customer support. Need any help? They’re there for you.

I’m a customer at EasyPLR.com and I highly recommend their content. Check it out here.

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3 Steps to Creating Your Online Sales Funnel Plan

Recently I took a look at my online business sales and marketing plan and realized that I don’t have all the important pieces in place.  I thought I did but in the excitement of starting my online business I rushed through the most important step – the planning phase.  As a result I’m taking a step back and re-evaluating my plan and making the necessary changes.

The planning stage is especially important when you’re creating your sales and marketing strategy. Take the time necessary to map out how your content, products, services, and marketing are all going to work together to build your profitable online business.

If you’re new to Internet Marketing take these steps now, right away. If you’ve been in the business for awhile it may be time to take a step back and look at your original marketing plan (you do have one, right?) and re-evaluate it to make sure you have all the pieces in place.

Step One:

Promote high quality products that will be of use and benefit to your potential customers. The products could be affiliate products or you could create your own high quality products. First impressions really do matter in business especially the online business as you may only get one chance to gain your prospects trust. So starting off on the right foot with your customer service plan is very important in building your business. Quality products, from the very first freebie to your largest ticket item, will help you gradually build a positive reputation for yourself. It’s also important to remember that any future dealings you have that may result in repeat business should make the customer feel as good as they were treated the first time and maybe even better.

Step Two:

Plan your product line. A sales funnel is a series of increasingly more valuable and possibly more expensive products or services to offer your customers. However, people are going to enter your funnel at different stages. Some may begin by taking advantage of your free offer while some may jump right in and buy a product or service. Create a plan for each type of customer. Plan to have products ready for each level of your funnel. Figure out which ones might be of interest and useful to your customers. Provide them with information on how each product can benefit them and also show them how your products can be implemented in their own businesses.

For instance, if your freebie product (the entry point of your funnel) is a report on “PLR Content” then your next more valuable product could be an ebook “How To Use PLR for Profits” at a low cost. The next level could be a monthly paid membership site providing high quality PLR content for their niche. Remember that at each level you’ll want to point out the benefits of these new products to your customers. If your products are of interest, add quality and usefulness to the customer they will become repeat customers.

Step Three:

Maintain the Communication. In addition to planning for a line of high quality products and services, you’ll also want to establish consistent communication with your prospects and customers. You can do this by continuing the flow of valuable information in the form of blog posts, email messages and maybe even a newsletter.

By continuing to stay in touch and providing valuable information you will not only keep customers in your sales funnel longer but it could also result in referrals to your business. You could soon find yourself starting the process all over again with new prospects.

Planning is the key to online business success. Create your sales funnel plan, marketing plan and content plan and work to integrate the three into a seamless and efficient system. Consistency is also very important and by using the same plan over and over again with each new person, your online business will grow. All of your customers will be receiving the same great quality products and services you have to offer.

I’m taking these steps seriously to improve my online business and also realize that the planning process can’t be rushed and that  it needs to be reviewed and possibly tweaked on a regular basis.

Are you happy with your online sales and marketing plan?  Do you have a sales funnel in place?

To learn more about creating and managing your Sales Funnel check out this report: Sales Funnel Strategies

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3 Ways to Use Small Reports Created From PLR Articles

In a previous post I discussed how to use PLR content to create small reports, specifically PLR Articles.  So now that you’ve created a report on your niche subject the question is:

How do you use the report and what can you do with it?

The main purpose of creating a small report is to use it as a marketing and sales tool. The report will provide your readers, prospects and customers with relevant good quality information that they are searching for and in return you get the opportunity to gain their trust, build relationships, and promote products and services to a receptive audience.

Here are 3 things you can do with Small Reports that will help to get you known as an authority in your niche and grow your customer list.

Give the report away for free

  • in exchange for an email address to build your list of subscribers
  • totally free with no opt-in required to promote and spread your brand virally.

Sell the report with Resell Rights

  • sell your report with the option for the buyer to resell the report for profit. This will create good will not only with your customer but also with those who buy it from your customers.
  • This will encourage your customers to make your report more viral because they now have the ability to sell it and keep the profits.

Make the report Brandable

  • Make the report customizable, in other words, wherever you have an affiliate link inside the report (whether it’s your own program or someone else’s) allow those who download the report from you to replace some or all of those links with their own links.
  • This is a great way to not only motivate people to pick up your report, but pass it on as well.

Here’s a great tool that will make branding your reports very easy.
http://viralpdf.com

Remember, the idea is to use the report as a marketing and sales tool. Get the report out to as many people as possible, get known as an authority in your niche, build your customer base and promote your products or services.

So, once you’ve created a report using PLR content or your own content for that matter you can decide which one of these three methods best fits your business plan.

Use one or a combination of all three ides and you’ll see the power that these reports can have in helping you to build your business.

Don’t overlook this powerful use of PLR Content

PLR Resources That I Use and Recommend

Small Reports Fortunecomplete course on how to create and profit from small reports

PLR Tutorial Videos: 100 minutes of step by step How-To video training

Easy PLR: a PLR Package site with quality content and Article Packs you can pick and choose from

Resell Rights Fortune: a PLR Membership site and Resell Rights Membership site that charges a monthly fee but also includes many bonuses including valuable training videos

PLR Wholesaler: is a Free PLR Membership site and Resell Rights Membership site with an up sell to a paid lifetime membership – one time cost

PLR.me: Personal Development PLR Content Club

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