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How To Find Excellent Content For Blogs, Websites, Ezines and Newsletters

The life of an internet marketer revolves around one thing: Content. You need articles for your blog, more great content for your newsletter or ezine, and even more quality articles if you plan to do article marketing or guest blogging to get free advertising for your website. So, before you throw in the towel completely, let me share a few ideas with you that may help you to actually have time away from your computer.

When looking for articles, you have several options. I personally recommend that you use several of these suggestions to add a variety of content to your websites.

I’ll start with a few of my favorites…

Grab some Free Reprint Articles at the Directories.

Article directories like EzineArticles.com, LadyPens.com and ArticleBase.com are packed with quality articles that you can reprint on your site. The only requirements are that you do not edit the article in any way and that you include the author’s resource box (or bio) at the end including the link or two that the author has included to his/her website.

It’s a win-win situation. The author gets free advertising. You, the publisher, get free content.

There are three negatives to using this type of article.

  • First is the issue of duplicate content. You’re sharing the same exact articles as everyone else that uses that directory. This is not a big deal at all if you’re using the article in your ezine, obviously, since duplicate content is only an issue with the search engines. It’s also not a huge issue for your blog or website, as long as you write an introduction to the article, and preferably a wrap-up statement or recommendation at the end.
  • Second is the very difficult issue of finding quality content. Gone are the days of grabbing any old free reprint article. You want Expert Content only – and many of the article directories have “bleck” articles.
  • Third is the issue of posting those darn links in the author resource box. You’re basically advertising for someone else for free. Ouch.

Good news! I can help you with the free advertising part in the next section of this article.

Use Extra-Special Free Reprint Articles.

Oftentimes ebook owners and other marketers with affiliate programs offer articles with a twist. You get to replace the link(s) in the author resource box with YOUR affiliate link for that program.

Here you’ll find many articles that meet that criteria:  http://freeaffiliatearticles.com/wp/

OR, if your favorite Experts regularly offer reprint articles, ask if this is an option for you.

That way, the expert still gets free advertising. And, you, the publisher, still get great content. But, you can also benefit by earning affiliate commissions as well.

This model definitely adds an increased level of appeal compared to traditional reprint articles. Wouldn’t you agree?

Write the Articles Yourself.

You can choose to write some of your web content yourself. I highly recommend that you do write much of your own content, at least on the sites where you’re trying to establish yourself as an authority.

However, there are options below that will enable you to post quality content to your website without having to write all of it yourself. (Some you can just edit and use.)  The difference in the options below is that YOU become the expert, rather than endorsing someone else as the expert.

Hire a Quality Ghostwriter or Copywriter.

A ghostwriter is a freelancer who writes for you (usually articles or reports), but you take the credit.

A copywriter specializes in writing copy that sells, and you usually take the credit.

There are many sites on the web where you can find writers. Start by asking around, or go to sites like elance.com (a job posting site) or Shelancers.com (a directory of freelancers) to look around. Having a ghostwriter on hand can keep your blog fresh and active.

Our Favorite Shortcut: Stock up on PLR articles.

PLR articles stands for Private Label Rights articles. PLR articles are usually written by a ghostwriter and sold to several website owners. This means that you (and a limited number of other bloggers) can edit the articles and publish them without being required to link back to anyone or give anyone credit for writing them. You become the expert when using PLR articles.

Customize the articles, tweak them for your market, insert examples or photos or case studies and publish them on your website — or just use them as they are. Either way, you gain a lot of flexibility when working with PLR. Not only that but they are very affordable.

So, How do you Find a Good PLR Service?

Simple. Find a PLR site that’s been around for awhile and offers professionally-written and edited content that’s sold in limited quantities. That will ensure that you’re not getting recycled PLR, but are getting your hands on top-quality content.

Our Recommendation for Top Quality PLR, Sold in Very Limited Quantities:

EasyPLR.com has been offering the best niche plr article packs on the web since 2006.

-        Great reputation. Thousands of happy, repeat customers over the years.

-        Great quality. The content is written by Professional Writers on staff and Edited by a Separate staff member.

-        Limited Availability. You’re not sharing your articles with thousands of other people.

-        Run by a Respected Internet Marketer. Nicole Dean owns EasyPLR.com and is oftentimes called the marketer with integrity, and runs her business by her gut and her ethics, not strictly by her pocketbook.

-        Excellent customer support. Need any help? They’re there for you.

I’m a customer at EasyPLR.com and I highly recommend their content. Check it out here.

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3 Ways to Use Small Reports Created From PLR Articles

In a previous post I discussed how to use PLR content to create small reports, specifically PLR Articles.  So now that you’ve created a report on your niche subject the question is:

How do you use the report and what can you do with it?

The main purpose of creating a small report is to use it as a marketing and sales tool. The report will provide your readers, prospects and customers with relevant good quality information that they are searching for and in return you get the opportunity to gain their trust, build relationships, and promote products and services to a receptive audience.

Here are 3 things you can do with Small Reports that will help to get you known as an authority in your niche and grow your customer list.

Give the report away for free

  • in exchange for an email address to build your list of subscribers
  • totally free with no opt-in required to promote and spread your brand virally.

Sell the report with Resell Rights

  • sell your report with the option for the buyer to resell the report for profit. This will create good will not only with your customer but also with those who buy it from your customers.
  • This will encourage your customers to make your report more viral because they now have the ability to sell it and keep the profits.

Make the report Brandable

  • Make the report customizable, in other words, wherever you have an affiliate link inside the report (whether it’s your own program or someone else’s) allow those who download the report from you to replace some or all of those links with their own links.
  • This is a great way to not only motivate people to pick up your report, but pass it on as well.

Here’s a great tool that will make branding your reports very easy.
http://viralpdf.com

Remember, the idea is to use the report as a marketing and sales tool. Get the report out to as many people as possible, get known as an authority in your niche, build your customer base and promote your products or services.

So, once you’ve created a report using PLR content or your own content for that matter you can decide which one of these three methods best fits your business plan.

Use one or a combination of all three ides and you’ll see the power that these reports can have in helping you to build your business.

Don’t overlook this powerful use of PLR Content

PLR Resources That I Use and Recommend

Small Reports Fortunecomplete course on how to create and profit from small reports

PLR Tutorial Videos: 100 minutes of step by step How-To video training

Easy PLR: a PLR Package site with quality content and Article Packs you can pick and choose from

Resell Rights Fortune: a PLR Membership site and Resell Rights Membership site that charges a monthly fee but also includes many bonuses including valuable training videos

PLR Wholesaler: is a Free PLR Membership site and Resell Rights Membership site with an up sell to a paid lifetime membership – one time cost

PLR.me: Personal Development PLR Content Club

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How To Use PLR Content To Create Small Reports

In previous posts I discussed the many uses of PLR content and how it can benefit you in saving time and building relationships with your readers.

There’s one use of PLR content that is often  overlooked.  That is creating small reports on a specific topic by putting together a number of PLR Articles that talk about that subject.

By doing this you will be creating something unique and of more value to your readers, customer and prospects.

Most people that buy PLR Content will usually take it as is and use it on their blogs or websites and article directories.  Some will take the time to rewrite the content a little, just enough to get past the article directories duplicate filters.

What you need to understand about PLR Content is that the same content is being sold to many people.  Some PLR membership sites may limit the sale to as few as 50 members but the majority will be in the 100′s or even more.

There is little benefit in using PLR Content in that manner unless you are first to get it online or have a huge mailing list.  Even then it will take away from your credibility as an authority in your niche because that same article will appear in the search engines multiple times.  Also, using PLR in this way will only add little benefit to your readers..

Give your readers, customers and prospects something of value and that is unique to you.

This is where creating small reports from PLR Content comes in.  This will work for any niche:

  • choose you small report subject
  • find related PLR articles and ebooks (always check the PLR license first for any restriction)
  • assemble them in a suitable order
  • add more relevant information and possibly some graphics such as screen captures
  • create a PDF file – ready for distribution
  • create a cover graphic to enhance the report. (not necessary but helpful)

Now you have a valuable, quality and most importantly unique product that you can sell, use to build your list or just plain give away to your subscribers.

Don’t overlook this powerful use of PLR Content

PLR Resources That I Use and Recommend

Small Reports Fortunecomplete course on how to create and profit from small reports

Easy PLR: a PLR Package site with quality content and Article Packs you can pick and choose from

Resell Rights Fortune: a PLR Membership site and Resell Rights Membership site that charges a monthly fee but also includes many bonuses including valuable training videos

PLR Wholesaler: is a Free PLR Membership site and Resell Rights Membership site with an up sell to a paid lifetime membership – one time cost

PLR.me: Personal Development PLR Content Club

PLR Tutorial Videos: 100 minutes of step by step How-To video training

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