Three Steps to Write SEO Content and Still Sound Natural
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Three Steps to Write SEO Content and Still Sound Natural
When it comes to tactics and strategies to improve search engine results, there’s really nothing more important than the content on your website. Content, after all, is what the search engines analyze to determine the validity of a webpage and website. For this very reason, many webmasters focus their content efforts with the search engines in mind.
However focusing entirely on your search engine results is a mistake because search engines don’t buy your products or services, they don’t click on your ads and affiliate links and they don’t contribute directly to your bottom line – customers do.
This is why it’s essential that you write your content for your audience first and the search engines second. This, however, presents a conundrum because sometimes it’s difficult to combine the two. Keywords don’t always fit into an article or blog post naturally.
Here are three steps to write your SEO content and still sound natural.
Step One
Research your keywords and keyword phrases. Choose one to focus on in your article and then set it aside.
Step Two
Write your content, keeping your main keyword topic in mind, without even thinking about keywords and keyword phrases. For example, if your keyword phrase is, “How to housetrain a puppy,” then you’ll write an article about how to housetrain a puppy however as you’re writing it, you’re not worrying about if you’re using the keyword phrase or not. Your entire focus is on writing a quality article for your audience.
Step Three
Working in your keywords. Once your article or blog post has been written, then it’s time to go back with your keyword at the ready. Read through your article and insert this keyword or keyword phrase where it seems to fit naturally. Keep in mind the fact that search engines are also looking for relevant words so if you’re writing about puppy housebreaking, you can also use housetraining and potty training occasionally to break up the monotony and help the search engines recognize the relevance of your article.
When inserting your primary keyword or keyword phrase keep in mind the places the search engine spiders are going to look.
- Your headline
- Your subheadings
- Your first paragraph
- Your last paragraph
- In the body of the article
When using your keywords aim for a density of about three to seven percent. Anymore and search engines might recognize your content as being keyword stuffed. To determine percentage simply take the number of times you use your keyword and divide it by the total words. Therefore, if you have a 450 word article and you use your keyword 18 times you have a keyword density of four percent.
Once you’ve completed your article, read it aloud to see if it sounds natural. This is one of the best ways to evaluate it. Remember to keep your audience in mind first and the search engines second – this strategy will always pay off.
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30 Comments
October 4th, 2009 at 5:31 pm
Good, solid advice, Luca! Reading one’s post aloud not only shows them if the writing flows, but if they do it while recording the audio it provides them with a podcast too…
For those with a spouse or friend willing to help, having someone else read it aloud to you works even better – you know in advance what it says, and may compensate for your intended flow. Since the material is new to them, they’ll experience it like a new reader to your article or blog would.
Doug Champigny´s last blog ..See The POWER OF FREE In A Live Pre-Launch Right Now!
[Reply]
Luca Reply:
October 5th, 2009 at 8:40 am
It’s amazing how many times someone else will catch errors that were not obvious to me. Sure helps to have another pair of eyes proofreading the article
[Reply]
October 4th, 2009 at 5:40 pm
Definitely a great idea to read them aloud. Not sure why but I know that I can read it and it sounds fine but if I read it aloud I always find the stumbling blocks.
Mike Paetzold´s last blog ..Using PLR Ebooks For A Profit Center
[Reply]
Luca Reply:
October 5th, 2009 at 8:42 am
I think it’s because we often just scan when reading but if we actually read it out loud we’ll read the whole post. It does help
[Reply]
October 4th, 2009 at 7:20 pm
I see it too often where someone posts content but doesn’t read it though themselves, it makes them look very unprofessional. So by following what you say is a great way to overcome that.
Joel Osborne´s last blog ..Abundance Stimulus Pack
[Reply]
Luca Reply:
October 5th, 2009 at 8:46 am
Having too many keywords for seo can take away from the flow of the article and as you say can make it look unprofessional
[Reply]
October 4th, 2009 at 11:29 pm
[...] This post was mentioned on Twitter by Young Yang. Young Yang said: RT @rsonline: Three Steps to Write SEO Content and Still Sound Natural | Internet Marketing Explained http://bit.ly/14AI07 [...]
October 5th, 2009 at 10:06 am
This is great advice. Many bloggers find themselves either over-emphasizing or neglecting SEO. They will find it useful.
Personally, I always make sure to have keywords in title and sub headings. As you said, these areas are considered by spiders and hence, help a lot!
Mr. I´s last blog ..Top 5 Ways to Bring Traffic to a New Blog
[Reply]
Luca Reply:
October 5th, 2009 at 10:20 am
Hey, thanks for stopping by and commenting. Headings and sub headings are the 2 areas I use as well.
[Reply]
October 5th, 2009 at 10:26 am
Great post.
I have a bad habit of not considering keywords when writing an article…good for content not so good for SEO.
When writing an article I do it from WP Admin and frequently use the preview to look at it from the perspective of how it will look. This not only helps me catch typos, it helps me look at the flow, etc. It looks so much different on the blog as compared to what you see in the editor or a word processor like Word.
Cheers,
Rod
Rod Macbeth´s last blog ..The Path to the Four Hour Workweek…Outsourcing the Correct Way
[Reply]
Luca Reply:
October 5th, 2009 at 7:11 pm
Hey Rod,
I also preview the post many time and fine tune it to make sure it looks good. To compose the post I use Blog Desk and then upload directly from there.
[Reply]
October 5th, 2009 at 11:14 am
I have never thought about setting the keyword aside after doing the research. I’ve always, if I’ve done any research at all, been focused on using the keywords as many times as possible (without being stuffed).
It sounds more interesting, from the perspective of a writer, to not focus on the keyword per se, but on the context.
I have always read my articles and blog posts out loud before publishing them. It’s crucial for me, since I always find better words to use, and I always find some misspelled ones.
- jens -
Jens P. Berget´s last blog ..An Important Twitter Lesson
[Reply]
Luca Reply:
October 5th, 2009 at 9:00 pm
Hi Jens,
I try not to over use my keywords unless they fit in and the page reads properly.
[Reply]
October 5th, 2009 at 11:36 am
Great tips Luca!
Oscar – freestyle mind´s last blog ..10,000 Euros/Month September Update
[Reply]
Luca Reply:
October 5th, 2009 at 9:01 pm
Thanks Oscar, hope you stop by again
[Reply]
October 5th, 2009 at 12:40 pm
This is a good step by step SEO method, easy to be followed.
Young´s last blog ..Another 12 Websites to Create Invoices Online for Free
[Reply]
Luca Reply:
October 5th, 2009 at 9:01 pm
Thanks
[Reply]
October 5th, 2009 at 8:32 pm
Great post. You can never get enough SEO tips. Great SEO is the pot at the end of the rainbow.
printedproof´s last blog ..Custom Printed Checks: Checks in The Mail
[Reply]
Luca Reply:
October 5th, 2009 at 9:02 pm
Well said. We all want to reach the famous end of the rainbow
[Reply]
October 5th, 2009 at 10:24 pm
[...] 至于如何在文章中插入关键字并且使得文章看起来自然，一个叫 Luca 的老外介绍了关键字使用的三个步骤，每个步骤都比较好操作，具体如下： [...]
October 6th, 2009 at 5:31 am
Luca,
It’s always great to run across real information these days. Thank you for sharing your insight – I’ve book marked your blog in hopes to remember to come back for more! I’m still waiting to run across a blog that will tell me how to absorb everything as fast as the spiders crawl through our content. LOL
Patty´s last blog ..Dining Room Table and Chairs
[Reply]
October 6th, 2009 at 8:40 am
Great article! It’s a great piece of advice and something a lot of people struggle with. I think writing for humans first is the biggest step, then working those keywords in there.
Justin Wright´s last blog ..Vigilance: A Free WordPress Theme
[Reply]
October 6th, 2009 at 11:42 am
Good advice on getting through the dreaded SEO of an article. I just read a short report by Frank Kearns on how to create such articles in 5 minutes or less. Was really interesting.
Rick Roberts´s last blog ..Article Video Robot Discount Code
[Reply]
October 6th, 2009 at 8:08 pm
Good post Luca. Many times an article will not sound or read naturally if you are not careful with your keyword selection and how you use keywords and long tail phrases. Three good tips and I agree with reading your post or article after finishing it. This will aid you in determining if it flows naturally or not.
Lonnie Minton´s last blog ..Is Free Good For Internet Marketing
[Reply]
October 6th, 2009 at 10:08 pm
Nice post Luca.
I agree that you should put your audience first and search engine second. When you write for your readers, Google will automatically give you high rankings because Google loves to list the pages that provide value in their search results.
Also when you are writing naturally, you will tend to include LSI keywords without your conscious. This will help a lot in SE.
Ramkarthik
Ramkarthik´s last blog ..A Blogger’s Guide to Managing Online Information Overload
[Reply]
October 7th, 2009 at 9:13 am
Luca,
I am teaching a series of classes on writing keyword rich and relevant posts in my blogging class. I taught the first one last Monday, and will be following up this week. I might be quoting your blog. I will be back here when I am preparing my class.
It was a lot of fun teaching this class where we had a major brainstorming session on how to write a nice post using keywords in the content area that actually made an informative post.
Your blog certainly gives a lot of valuable information.
Rocque´s last blog ..Internet Coach Frank Terranova
[Reply]
October 7th, 2009 at 9:36 pm
Great Advice on writing content. My problem is knowing how many keywords and keyword phrases I should use in my articles, and where to place them. I would be interested in some advice on that topic. Thanks
larryj´s last blog ..Setting Goals, The Secret Of A Successful Home Business.
[Reply]
October 8th, 2009 at 1:01 am
Nice tips.
Another way to insert your keyword is in your comments. If you missed to write a keyword, you can make a comment using the keyword in the comment.
Watch Entourage´s last blog ..Watch Entourage Show Online: Watch Full Series Or Episodes
[Reply]
October 18th, 2009 at 10:19 am
Great keyword technique! Some people find it confusing when it comes with the percentage range. Opinions of other people really vary. But, if you can see, the only important here is to make your writing natural. Remember, audiences visit your page because the usefulness of your article and not plainly because of the keyword.
[Reply]
February 16th, 2010 at 11:27 am
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